Your new company needs a name, and it may become your most important decision. Your company name has a huge impact on how you are perceived by customers and investors, and in today's increasingly smaller world, it's a decision that touches the entire world. Please do not send me any more business plans that say "Name TBD" or "New Company" on the header. Whether it's a good fit or not, the name you choose sends a lot of information about your business acumen and your understanding of the field you're involved in. Here are 10 important guidelines for naming your company.
1 Unique and unforgettable.
In business, this is called "stickiness." The stickiness issue can get a little tricky though. Every company wants to have a distinctive name that is simple and easy to remember, yet remains timeless and memorable over time. This is a difficult task because naming trends change frequently and it can be difficult to find timeless names.
2 Avoid unusual spellings.
When coming up with a new name, use a word that your customers can easily spell. Some founders of new companies plan to try unusual spellings to make their business stand out, but this can cause problems when customers Google your business and mention it to others. Use traditional spellings of words and avoid those fancy words you love to use at cocktail parties.
3 It is catchy, easy to read and easy to remember.
Don’t use garbled words and meaningless phrases. Give your company a name that is easy for customers to pronounce and remember. Avoid using abbreviations, which will mean nothing to most people. Nowadays, people are once again favoring a simple and clear style when choosing names for companies or products, and this also results in lower branding costs.
4 Simple and clear.
The shorter the name the better, limited to two syllables. Do not use hyphens and other special symbols. Because some algorithms and business directories are arranged alphabetically, it's best to choose the name with the first letter first. It would be better if the company name could easily be turned into a verb, like "Google" people would say "search me."
5 Rich in connotation.
Sometimes company owners choose meaningless names. Weird and unfamiliar words, brand new brand names, will take great risks. Be sure to look up the international meaning of this name. It's not uncommon for companies to feel embarrassed by their new names, some of which have negative or even obscene connotations in other languages.
6 Provide clues to explain the main business.
The name you give your company should clearly describe what it does. It's appropriate to call a landscaping company a "lawn renovation," but the same name doesn't apply to a repair business. The company name should match the characteristics of the business and remind customers of the type of services the company provides.
7 Make sure the name is available.
This may seem obvious, but naming mistakes can be costly. The company name and the Internet domain name should be consistent. Please search for the name you like on the national company website, log in to the network solution company to query the corresponding network domain name, and report to the U.S. Patent Office (U.S. omit "" or the domain name suffix of the country where it is located is the name of the company. If If the name you like does not have one of these suffixes, it is better to choose a new name rather than just settle for another suffix such as ".net" or ".into". If possible, it is better to register three websites with different suffixes at the same time.
9 Don’t limit yourself.
Don’t choose a name that limits your company from expanding into other businesses or product lines. This means avoiding using geographic locations and specific product names in your company name. If the name contains these specific details, the company name will confuse customers when expanding business in other regions or increasing product categories.
10Consult potential customers.
Come to think of it. Come up with a few different names and ask potential clients, investors, and colleagues for their opinions. Don’t ask family and friends because they know too much. Take these names and ask them to see if they live up to your expectations.
If you are still not sure, you should know that there are many professional companies on the market, such as Igor and AHundredMonkeys.
Your money is hard earned, and they can give you a suitable name for less than $1 million. I would like to know how much it cost them to name their own company?