How to be creative when promoting crabs? I think you will have more ideas after reading this case.
Tmall Supermarket has specially produced a series of copywriting for selling crabs. The creative copywriting started from the word "crab" in crab, using the homophony of "thank you" to name the event "Crab Gift Season", and then used scenes in life that need to express gratitude to bring out your own activities. Today I will mainly share with you some of the altitude copywriting content, as shown in the picture:
The most difficult time was when you traveled across most of Nancheng to get investment, but the company survived.
Although we have been arguing for three years, you always get in front of me.
"Crab crab you"
You, an old Beijinger, have been secretly practicing the braised pork this time.
But I know that these few words have lost your unspoken concern.
"Crab crab you"
He has helped me take care of my son for two years, but he can only go home to see his daughter once every three months.
As mothers, we spend too little time with our children.
"Crab crab you"
I didn't expect that you would stay with me until the end of the Mid-Autumn Festival.
"Do it again" is what I say to you most often, but there is one sentence I have never said: "Crab crab you"
That time I sprained my foot while standing in the rain. You two laughed and carried me on your shoulders. I will never forget the two-kilometer journey from the Workers' Stadium to the hospital.
"Crab, crab you"
Crab, "crab, crab you" is the same as thank you. Can you play with the use of homophonic words?
After watching the advertisement, you can find that the advertisement does not say what the selling points of your product are, but just uses the word "crab you" to make people remember this product." Crab". Sometimes the use of emotions is more important than the product itself. Come on, I hope you can find a good entry point.
Ye Xiaoyu, author of "New Media Copywriting Creation and Communication", WeChat public account: Ye Xiaoyu Paopaopao (talkto520)