Now more and more companies are beginning to pay attention to trademark registration, so what are some good trademark names? Below I have compiled methods for naming trademarks for you, welcome to read.
How to name a trademark?
?, Choose a name with a complimentary word:
A complimentary word is rich in the meaning of praise and praise. Proper use can increase the charm of the trademark. For example, "Meipiao" is used for hair dye, and "Feitian" is used for kites. However, complimentary words should not be abused. For example, it is inappropriate to use "Feitian" (which has the meaning of "ascending") or "Steel" to bread for health care products for the elderly.
?, Take the name of a person or place:
You can use the name of an ancient celebrity or your own name, or you can use a combination of the main characters in the names of several people. Use the name of a celebrity, star or company founder as a product brand to make full use of the value contained in the name to promote consumer recognition of the product. For example, Li Ning, the prince of gymnastics, used his sports star effect to create a famous brand of Chinese sporting goods.
The world-famous Dell computer is a brand named after its founder Dell. There are also "Wang Zhihe fermented bean curd", "Zhang Xiaoquan scissors", "Ford Motors", "Deng Yaping brand sporting goods", "HP", "Jordan sports shoes", "Panasonic", "Honda Motors" and so on.
Naming a brand with a person’s name can increase awareness. In products such as tobacco and alcohol, this phenomenon of naming after places is very common, such as Qingdao, Yanjing, Maotai, etc. The place name should be the name of an administrative division above the county level. If it must be used, it should have a reasonable (not far-fetched) second meaning. For example, "Jinshan" can be accompanied by relevant graphics to give it a second meaning.
?, Take the name of Shengzao:
Shengzao is a vocabulary or word combination created by yourself. The name of the brand name can have a meaning or not have any specific meaning, such as Star, Abangchi, etc., as long as it can be called loudly and smoothly.
?, Choose the company's trade name or name abbreviation:
The trade name is the trade name in the company name, and the abbreviation is the representative keyword in the company name, such as Great Wall Co., Ltd.? Great Wall Corporation and China Petroleum and Chemical Corporation can be abbreviated as Sinopec Corporation.
?, Choose auspicious words for names:
When using auspicious words as a trademark, do not choose words that are too bland and not very distinctive, such as "double happiness", "good luck", etc. You can use the "Shunfeng" trademark on transportation vehicles and the "Meiyi" trademark for health care products.
?, Take the name of familiar items:
Familiar items must be items that are familiar to relevant (not all) consumers. For example, "Shield" can be used as a cement trademark by its construction industry. Consumers are familiar with it, but the laser-made MSG trademark is difficult for housewives to know.
?, Name of the scene:
The scene should be well-known to the general audience, preferably with obvious local characteristics, such as "Terracotta Warriors and Horses" as a local tourist product trademark, "Huangshan" as a trademark The trademarks of real estate mountain goods and the trademarks of Yangtze River operating marine machinery products are both good.
?, Time and space law trademark naming
It means to use the historical origins related to the product as an element of the product trademark, so that consumers can have an authentic sense of identification with the product. The well-known Daoguang Twenty-Five Liquor was accidentally discovered when the old Lingchuan Distillery was relocated. Four wooden wine seas (prosperous in ancient times) that had been hidden underground for 152 years in the Daoguang Yisi year of the Qing Dynasty (AD 1845) were accidentally unearthed. wine container). The company then seized the cultural wealth given by history and named the new product wine blended with this wine "Daoguang 25". Using this method to create a good-sounding trademark name can quickly increase its popularity with the help of connotations given by history.
Principles for naming trademarks
?, Healthy content:
The transfer of a trademark with unhealthy content cannot be registered because it violates the relevant provisions of the law, and because it is unhealthy It is difficult for a trademark to be accepted by consumers, and it is difficult for its trademark to open up the market. Therefore, a healthy and positive meaning is the most basic requirement for trademark registration.
?, Strong distinctiveness:
A trademark with strong distinctiveness is a distinctive mark created by the trademark registrant that is unique and can leave a deep impression on people. . The so-called originality does not mean plagiarism, plagiarism, or imitation, but a unique intellectual achievement created by the trademark registrant who has devoted a lot of enthusiasm and labor based on factors such as the enterprise, product, and market. Therefore, such trademarks often have strong distinctiveness and are more easily accepted by the market, such as Qingchunbao, Rejoice, and 999.
?, Can highlight brand culture.
Many brands have a long history and culture and have a solid cultural value foundation. Therefore, it is very particular how to decorate and match product names. Good naming can more deeply interpret the value connotation of the brand, otherwise it will weaken the brand's influence in the market. image.
?, Profound meaning:
There is a special meaning hidden in the trademark, which can indicate the development of the enterprise, good wishes, or the characteristics of the product. , such as Wahaha, Panpan, Schindler.
?, Product naming should be conducive to communication.
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?, We must grasp the psychological needs of consumers.
It can reflect the brand’s cultural heritage and consumption philosophy, otherwise it will not be able to effectively stimulate consumers’ desire to buy.
?, Adapt to the consumer market environment.
A product with accurate market positioning will face a highly segmented target market. Therefore, we should have a deep understanding of the geographical environment, customs and consumption habits of the consumer market. If the product naming conflicts with any factor in the market environment, it will lead to "miscarriage".
Trademark name reference
1. meishikankan: Bilisi
2. newdv: Yi Yayou
3. Miaomiao:
4. sllxg: Yayi Clothing Yayi Dress Up Yiya Refreshing
5. ahlsen: Fashionable Lady
6. Witkey Empire: Fendel Women's Clothing
7. Mengxing de Tears: Fashionable Beauty Clothing Store
8. francxu1982: The transliteration of Baiyou Special Clothing in English "beautiful", aiming at fashionable young white-collar workers who have better clothing requirements. Characteristics of personality.
9. Jiang Xiao: coffee & milk tea coffee means a lady with a fashionable and capable personality, milk tea means a lady with a gentle personality and a ladylike type. At the same time, writing the English name under the door makes the shop elegant. Fashionable, or set the English name as the headline, or write Chinese in the lower right corner.
10. qingfeng7109: Fashion Search Gallery Extraordinary Women’s Gallery
11. Autumn Water Long Sky ：Leader beauty; Extraordinary field; Spiritual beauty (take? Leader? homophonic)
12. zwinz: Yayi
13. lvzongxin: Yiren Yihui \ Qi Man \ Yi Shi Yiqian
14. purplelove11: Champs Elysees or Shang Yi Slogan: Fashionable Memories
15. Golden Sword Rabbit: Smart Clothing
16. xufeng: Liangya clothing store
17. cmvi: ?Wutong language? (Rain) ?Wisteria under the moon?
18. myq531: Yiren Piaoying
19. Internet Person: Shangtou Yishe
20. wuxh110: Fashionable Beauty