Brand is the soul of an enterprise. A good brand’s vitality can be read from its name. Nowadays, more and more successful people put brand creation first. This is also This is why brands such as Coca-Cola and Mercedes-Benz are valuable.
People have no reputation, so do products, and even more so for enterprises. A good name has the "gene" of success in taking the lead, and the success of "Midea Air Conditioner" is very convincing. The two words that were originally ordinary, just because of the sentence "It turns out that life is beautiful", suddenly played the finishing touch, and also shortened the distance between merchants and consumers. The same is true for "361 degrees". It is well known that the circumference of a circle is 360 degrees, with only one degree more. Big is the largest, small is the smallest. It is simple and clear, but has profound meaning. You can't help but feel moved.
Mr. Zhao is a private mine owner. On that day, I asked the author to name his company. The author named it "Dongzhan Mining" based on the fact that his name and the location of the mine both have the word "东". The five elements of "Dong Zhan" belong to gold mathematically, which is consistent with the five elements of copper mine. The mathematical meaning is: "If you have ambitions, you will achieve fame and wealth." The word "东" means the sun rises in the east, and the future is bright. The word "Zhan" means grand plans and great progress. The meaning of thousands of miles, at Mr. Zhao's request, the author gave him another message poem:
The rising sun rises in the east, spreading its wings to fly high. The wilderness can be crossed by people, and the industry can be cultivated with diligence.
Ms. Liu is in the chemical fiber business and has been losing money in the past few years. Last year, I asked the author to change the name of her company. When I read her horoscope and told her to be a fire prevention officer, Ms. Liu smiled bitterly and said, "It was a disaster in the first year of starting a business. She hasn't recovered yet! The author comforted her a few words, and then named her "Yuan Xincheng" based on the word "yuan" in her name. Ms. Liu was very satisfied. Integrity is the foundation of human beings and business. Adding the word "yuan" in front of it makes the originally serious word "integrity" suddenly become more energetic, revealing a sense of movement in the stillness, and taking the name of the operator into consideration, it can be said that it is the best of both worlds. It is: "God-given good fortune, peace and smoothness," the five elements belong to wood, which is consistent with the industry in which they operate.
Commercial stores are also inseparable from the embellishment of good names. If they want to be popular among the many stores. Consumers choose first, and the name is crucial. In the summer of 2008, Xiaopeng, a young beautician, came here to ask me to name the beauty salon he was about to open. According to the five elements of the beauty industry, the name is fire. The store was named: "Chinese Image". There are no commonly used familiar words such as "beauty" in the name, but it allows people to understand the industry they are doing at a glance. It is elegant yet grand, in line with today's people. Today, "Chinese Image" is the largest beauty salon in the city, and Xiaopeng Beautician has also become a model for many young people to start their own businesses.
Some commercial shops, both in terms of services and store locations. They are all excellent, but the business is not good. This situation has more to do with the name. This is the case for Mr. Qi, who runs a pharmacy. In 2009, he opened a medical supermarket near the city center and saw several nearby stores. The business of the shop was booming, but his own business was empty. Mr. Qi was very anxious and asked a Feng Shui master for help, but with little success. Mr. Qi found the author through a friend and asked me to go to his shop to take a look. . The author took the compass, measuring ruler and other necessary tools, thinking that it must be a very complicated reason, but after looking around, I didn't find anything wrong. Finally, when my eyes fell on the plaque, I immediately understood the reason. When I told him that the problem was with the name, he was surprised and asked the author: "Is the name also related to business? The author smiled and said: "Not only does it exist, but it is also huge!" "Mr. Qi looked confused! The author continued: "Customers in the drugstore come because of their health. Some people may be heartbroken because of their own illness or the illness of their relatives and friends, but the name of your store "Wangyuan" has the power to attract wealth. The meaning of "producing treasure" may be that you chose this name because you were eager to make money, but you forgot the taboo, because your "expanding wealth" may be based on the suffering of others! "It can be seen that Mr. Qi's face is a little uncomfortable at this time, but the author continued: "Because of this, it widens the distance between consumers and merchants, and also directly affects your business.
Not only that, the color of the signboard does not match the direction. Your store faces east and west, and the five elements of the west are gold, but the color of the signboard is pure blue. The five elements of blue are water. Water leaking gold means leaking wealth. In this case, How can one make money? At this time, Mr. Qi suddenly realized it and said, "Mr. Chen, thank you for your advice. Can you rename our store?" "The author named the store "Pukang" based on the characteristics of the pharmaceutical industry, and suggested that Mr. Qi write an advertising slogan next to the store: "Pursue all living beings, benefit the world and make peace", which can better highlight the purpose of the store. Last month, Mr. Qi asked a friend to The author was invited to dinner as a thank you for the author's adult beauty. From the cheerful expression on Mr. Qi's face, the author has concluded that the business of the drugstore must be good!