Principles of naming a store 1. The name of a store must be consistent with the products operated. The method of naming a store can usually reflect the business characteristics of the operator or the excellent quality of the main store, making it easy for consumers to identify the store. business scope and generate purchasing desire. For example, Tong Ren Tang and De Ren Tang are well-known as time-honored traditional Chinese medicine stores, and the hall as a traditional Chinese medicine store has become a conventional identification mark. Therefore, people will know that Tong Ren Tang sells traditional Chinese medicine just by looking at the Tong Ren Tang sign or any other sign. Another example is the name of the Gongdelin store, which reflects that the operator is good at cooking vegetarian dishes. 2. The name of the store must be novel, unconventional, and able to quickly capture consumers’ vision. The name of the store must be novel, able to arouse consumers’ interest, and attract them to patronize the store, such as Kouyouxian, Dasanyuan, Goubuli and other stores. names, all arouse consumers' interest and curiosity. 3. The name of the store should be concise. The store name should not be too complicated, which is easy to read and remember, otherwise it will cause negative effects. For example, some stores like to use complicated and difficult characters as their store names, so that customers not only cannot recognize them, but also cannot pronounce them. To avoid this situation, stores with such difficult-to-understand names are generally not allowed to enter. Store names such as Wankelai, Banfenli and Hetaida are clear, concise and easy to spread. 4. The name of the store should give people a sense of beauty and artistic accomplishment, and have cultural heritage to make consumers feel at ease and comfortable. Such as Louwailou, Taotaoju and so on. 5. When choosing a store name, consider the influence of the surrounding environment. Store naming skills. Rules that store names should comply with: 1. Highlight individuality. If you want to prevent your store from falling into the "anonymous" cliché, you must work hard on being novel and impressive, including store name signs. Design and production. 2. The store name should be in line with its own business characteristics and reflect its business characteristics, such as "Da Guangming Optical Store" 3. The store name should be simple and clear and should not be too complicated. For example, some stores like to use complicated characters to name children, which makes customers not only unable to recognize them, but also And I don’t even know what I am doing. How do I name a clothing store? What should I pay attention to when naming a clothing store? 4. The mathematical information of the store name in the mathematical information exists objectively and has a certain induction power. The general mathematical information of the name cannot be too fierce. 5. The name complies with NIS rules and has a correct meaning, a clear and beautiful visual image, and a pleasant and resounding sound.
Naming methods for stores (1) Naming methods related to the nature of the business products, such as Guangming Optical Shop, Yishen Tea Ying, Kangle Pharmacy, etc. (2) Naming methods related to folklore or historical celebrities, such as Dongpo Restaurant, Qianlong Imperial Food, Fen'e Clothing, Xiangfei Beauty, etc. (3) Names related to the spirit of business service, such as Day and Night Store, Baibang Service, Chengxin Department Store, Maoyuan Daily Miscellaneous, etc. (4) Use the now popular online to give the company a good name, and keep up with the trend of the times. Yan Tingli: A native of Jinan City, Shandong Province, Han nationality, his Buddhist name is Master Qiuqian, he is 40 years old. I have devoted myself to studying Zhouyi Feng Shui for more than 20 years since I was a child. I am good at naming, character splitting, and character testing design. In the past two years, I have worked hard to create the original design technology of Wangtu (Wangtu). I advocate the word "sincerity" throughout my life. Be honest in life and be honest in work. Be sincere and do business with integrity. The meaning of the word "sincerity" is: honesty and trustworthiness, a word is final! Because of this, his life path is getting wider and wider, and his reputation is getting bigger and bigger. The places where he left the most footprints are Beijing, Shanghai, Fujian, Guangdong and other provinces and cities, leaving a deep impression on many famous companies and dignitaries. impression. He is also known as "China's most famous Feng Shui master", "Chinese Yixue master", "Chinese famous Fengshui master", "Chinese authoritative Fengshui master", etc. His relevant works include "The Development History of Modern Yijing", "Contemporary Yijing Discussion" ", "Research on Architectural Feng Shui", "Psychology of Predicting Words", etc. The traditional way of naming a store is mostly from the perspective of the operator, that is, according to the operator's needs, he chooses his or her favorite name. This method of naming has now been abandoned by many people. Because although it can meet and suit the needs of operators, it may not necessarily meet and suit the needs of customers, and may even make customers resentful. For example, "Wanli Trading Company", "Youcai Store", etc. often give people the impression of "profiteers". Nowadays, naming from the perspective of customers has become the preferred naming idea for many merchants and enterprises.
This kind of naming idea requires that the name should meet the needs of customers, make customers feel good, and get some psychological satisfaction. For example, "Timely Rain Pawn Shop", "Yanbin Hotel", "Convenience Supermarket", "Limin Shoes", "Wumei Supermarket", etc. Although naming from the perspective of the operator has been abandoned by many people, this does not mean that naming from the perspective of the operator cannot be done at all. The key is that when naming from the perspective of the operator, it must be done cleverly, naturally, and also Consider avoiding certain restrictions. From the perspective of an operator, the most common way to name a store or business is to use your own name as the name. There are many people at home and abroad who use their own names as shop names. For example, "Wang Mazi Scissor Shop" and "JOHNDEERE" are two obvious examples. When naming from a product perspective, a common method is to highlight the characteristics of your product. For example, "Mei Lian Mei Supermarket" is used to express its business characteristics, telling consumers that the products here are of high quality and low price and are trustworthy. This is more likely to win the favor of customers in terms of consumer psychology than "supermarket selling supermarkets". "Worry-free Housekeeping", "Moving Mountains", "Xinxiangyin Dating Agency", "Justice Law Firm", etc. are all named after the characteristics of the services they provide to customers. This naming idea is usually suitable for shops selling local products or restaurants with a unique flavor. For example, a barbecue restaurant can be named "Inner Mongolia BBQ House" or "Xinjiang BBQ Restaurant" to show that it provides customers with "authentic" products with original flavors. For another example, "Korean Restaurant", "Japanese Restaurant", etc. are also named according to this idea. When naming from the perspective of the place of origin, it should be noted that the place of origin used should be a well-known and famous place of origin. If it is a small and unknown place, it may not be able to play a very good role. After stores and businesses have positioned their target market in advance, they can name it from the perspective of the target. In the Chinese District of San Francisco, USA, there is a restaurant called "Xiangyin Pavilion", and the business is very prosperous. Most of the guests here are Chinese. Chinese who have been living overseas for many years often feel homesick. After work, they gather with fellow villagers to soothe their homesickness. Xiangyin Pavilion has become the best place for them to go. A good store name must suit the psychological needs of its target customers and the business purpose and sentiment of the store. Only in this way can it establish a good image and increase its appeal to customers. When businesses name themselves, if they can inject specific cultural elements into it, it will have a certain cultural connotation. Not only can you improve your class and taste, but it can also attract the attention of more customers. For example, "Rongbaozhai" is a typical example. This name fully reflects the traditional Chinese culture...gt;gt;
How to name a store With the increasing prosperity of the commodity economy, more and more people Started to open a small shop. Similarly, because people have different styles and tastes, the tone and style of naming their stores will also be different. An original, novel and unique name is the basic skill for successfully naming a store.
Humorous and witty. Nowadays, there are many humorous shop names. For example, a tea shop near Peking University was named "Unclear". This shop name is quite bold, arouses people's appetite and curiosity, and reflects its unique personality.
Characteristic expression type. When naming a store, you must show the attributes and business characteristics of the store. A store without distinctive characteristics cannot win the favor of consumers. When naming food and beverage shops, small restaurants should have friendly and casual names, such as "Baodu Feng", "Nongjiale Cuisine", "Xiangxiang Restaurant", "Xiaodongtian Clay Pot Ju". When naming musical instrument shops, you can name them around music! Creative names, such as "Tianlai Piano Store", "Zhige Musical Instrument Store", "Yuezhi Sheng Musical Instrument Store", photography, glasses and other store names, emphasize that the use of light is essential, the glasses store can be named: "Liang", "Daming", "Yishiming", etc.
The names of many stores are based on the place names of a certain area and local specialties, such as "Shaxian Snacks" and "Huairou Chestnut". , "Miaokou Snacks", "Chengdu Snacks", etc.
These names rely on the connection between regional names and specialty products to gain consumers' trust.
Fashionable and trendy. The ideas of many shop owners change with the characteristics of the times. When a certain culture becomes popular, they will immediately come up with shop names that cater to trendy tastes. For example, when the "post-80s generation" generally showed strong nostalgia, theme shops such as "post-80s restaurants" and "post-80s clothing stores" were born; when a large number of cultural and artistic works based on the life of educated youth became popular, “Educated Youth Hotels” were born, and the designs of these stores often catered to the needs of specific consumer groups.
Notes
A good store name should not only be easy to spread and remember, but also have a certain degree of novelty. On this basis, care should be taken to avoid confusion with other stores. The name is similar. Only in this way can it be well distinguished from other stores and attract people's attention.
"jingyan.baidu/...1"
Taobao store name rules because - Septwolves is a well-known brand and has been registered, so you are infringing.
How to name a company store? Brand is the soul of a company. A good brand can read its vitality from its name. Nowadays, more and more people are successful. People put brand creation first, which is why brands such as Coca-Cola and Mercedes-Benz are valuable.
People have no reputation, so do products, and even more so for enterprises. A good name has the "gene" of success in taking the lead, and the success of "Midea Air Conditioner" is very convincing. The two words that were originally ordinary, just because of the sentence "It turns out that life is beautiful", suddenly played the finishing touch, and also shortened the distance between merchants and consumers. The same is true for "361 degrees". It is well known that the circumference of a circle is 360 degrees, with only one degree more. Big is the largest, small is the smallest. It is simple and clear, but has profound meaning. You can't help but feel moved.
Mr. Zhao is a private mine owner. On that day, I asked the author to name his company. The author named it "Dongzhan Mining" based on the fact that his name and the location of the mine both have the word "东". The five elements of "Dong Zhan" belong to gold mathematically, which is consistent with the five elements of copper mine. The mathematical meaning is: "If you have ambitions, you will achieve fame and wealth." The word "东" means the sun rises in the east, and the future is bright. The word "Zhan" means grand plans and great progress. The meaning of thousands of miles, at Mr. Zhao's request, the author gave him another message poem:
The rising sun rises in the east, spreading its wings to fly high. The wilderness can be crossed by people, and the industry can be cultivated with diligence.
Ms. Liu is in the chemical fiber business and has been losing money in the past few years. Last year, I asked the author to change the name of her company. When I read her horoscope and told her to be a fire prevention officer, Ms. Liu smiled bitterly and said, "It was a disaster in the first year of starting a business. She hasn't recovered yet! The author comforted her a few words, and then named her "Yuan Xincheng" based on the word "yuan" in her name. Ms. Liu was very satisfied. Integrity is the foundation of human beings and business. Adding the word "yuan" in front of it makes the originally serious word "integrity" suddenly become more energetic, revealing a sense of movement in the stillness, and taking the name of the operator into consideration, it can be said that it is the best of both worlds. It is: "God-given good fortune, peace and smoothness," the five elements belong to wood, which is consistent with the industry in which they operate.
Commercial stores are also inseparable from the embellishment of good names. If they want to be popular among the many stores. Consumers choose first, and the name is crucial. In the summer of 2008, Xiaopeng, a young beautician, came here to ask me to name the beauty salon he was about to open. According to the five elements of the beauty industry, the name is fire. The store was named: "Chinese Image". There are no commonly used familiar words such as "beauty" in the name, but it allows people to understand the industry they are doing at a glance. It is elegant yet grand, in line with today's people. Today, "Chinese Image" is the largest beauty salon in the city, and Xiaopeng Beautician has also become a model for many young people to start their own businesses.
Some commercial shops, both in terms of services and store locations. They are all excellent, but the business is not good. This situation has more to do with the name than with the name.
This is the case for Mr. Qi, who runs a drug store. In 2009, he opened a medical supermarket near the city center. Seeing that the business of several nearby stores was booming, but his own business was empty, Mr. Qi was very anxious and asked a Feng Shui master for help. But the effect was minimal. Mr. Qi found the author through a friend and asked me to go to his store to take a look. The author took the compass, measuring ruler and other necessary tools, thinking that there must be a very complicated reason. However, after walking around, I didn't find anything wrong. Finally, my eyes fell on the plaque, and I immediately understood the reason. When the author told him that the problem was with the name, he was surprised and asked the author: "Is the name also related to business?" The author smiled and said: "Not only is it, but it is also big!" Mr. Qi looked confused! The author went on to say: "Customers in the drugstore come because of their health. Some people may be heartbroken because of their own illness or the illness of their relatives and friends, but the name of your store "Wangyuan" has the meaning of attracting wealth. Maybe it is You chose this name because you were eager to make money, but you forgot about the taboo, because your "expanding wealth" may be based on the suffering of others!" You can see that Mr. Qi's face is a little unnatural at this time. But the author continued: "Because of this, it widens the distance between consumers and merchants, and also directly affects your business. Not only that, the color of the signboard does not match the orientation. Your store faces east and west, and the west The five elements belong to gold, but the color of the sign is pure blue. The five elements of blue belong to water. Water leaking metal means losing money. How can you make money in this situation? "At this time, Mr. Qi suddenly realized and said: "Teacher Chen, Thank you for your advice. Can you rename our store?" The author named it "Pukang" based on the characteristics of the pharmaceutical industry, and suggested that Mr. Qi write an advertising slogan next to the store: "Pudu... .gt；gt;
If you name your store such as a lighting store, customers will know that you sell lamps as soon as they see the store name. For example, if you choose "Hero Lamps" , there is no better effect than "brilliant lamps" or "bright lamps", because "brilliant" and "bright" can easily make customers associate with "lights", but "hero" is not necessarily the case. Therefore, the name of the store must be certain! It should be combined with the items you operate and serve and the consumer groups you face, rather than calling it casually. 2. The name of the store should be rich in cultural connotations. A product name must have rich and profound cultural connotations, and small stores are no exception! The quality of shop owners is also easy for customers to accept. Nowadays, many small shops are relatively lacking in cultural heritage and appear to be tacky! There are many "Erwazi Restaurant" and "Xiao Li Clothing Store". The cultural connotation of a brand name must be considered from many aspects and angles, such as historical and cultural origins, operating product characteristics, etc., such as the "freshness" of a flower shop, the "fragrance" of a restaurant, and the "beauty" of a clothing store. These are all our The names of places with cultural connotations, such as "Hanmo Hall" selling stationery and "Old Tea Customers" running tea shops, can reflect certain cultural heritage. 3. The name of the store should be easy to understand. Small shops generally face problems. It is a public consumer group such as community residents and passers-by, so when naming, try to be easy to understand and don't be verbose. For example, some bosses think that they are in the metal business, so they add the word "Xin" to the name. If you are in the timber business, add the character "Mao", and if you are looking for luck, write the character "Feng" in the traditional Chinese character "Feng". In this way, even if you do well in terms of service quality, there will be many customers. It is difficult to identify your store name, so it affects the spread of word-of-mouth among consumers and fails to effectively promote other potential customer groups. In addition, although the store name should be popular, it should not be too vulgar. 4. The store name should not be too vulgar. The name of a catchy store must be loud, catchy, and easy to remember, so that it can be easily spread. To achieve this, we must not only pay attention to the charm and smoothness of the language, but also grasp the psychological and spiritual needs of consumers. Names that resonate with customers' psychology are generally easy for customers to remember and are willing to spread, especially names that are more humorous and have profound connotations.
For example, some noodle restaurants are named "Face to Face", and some Chinese restaurants are named "Zao Wangye". On the contrary, names that make people feel uncomfortable when pronouncing words seem pale and weak.
What should you pay attention to when naming a store? A name that is nice, easy to remember, and catchy will in any case be more likely to stimulate people's consumption than an obscure name. Desire and increase the store’s return customer rate. So what are the points to pay attention to when naming a store? The following name network will give you a brief introduction: What are the points to pay attention to when naming a store? Click to enter the master naming 1. Avoid names that others cannot understand. Others cannot understand it, just like choosing a cold name. The words are the same, but the meaning is good, but no one understands it, and the meaning is meaningless no matter how good it is. 2. The name should be concise. Do not deliberately modify the name of the online store with some uncommon words. Try to keep the name simple and clear. You must know that only large companies and enterprises can have very profound names. Small companies only need to win their own market share. A mysterious name will make people confused. A concise name is easy to spread. It is concise and clear at a glance. It is easy to attract customers and greatly improves the possibility of people spreading the name by word of mouth. It can also convey a wide range of meanings to consumers, which helps to arouse brand association and arouse the desire to communicate. 3. Avoid using uncommon and ambiguous words. Trademark names are for consumers to call, so the popularity of the words should be taken into consideration. When it comes to naming, the first thing I want to do is to look up the "Kangxi Dictionary". As everyone knows, the actual situation is exactly the opposite. A good name, like a good article, is about finding magic in the ordinary, rather than relying on uncommon characters, multi-stroke characters and variant characters. "Sitong", "Fangzheng", "Jinlinong" and "Master Kong" are all pleasant names, and none of them are common words. 4. The name should be related to the industry to which it belongs. 5. Names and domain names, the shorter the better. Internet names and domain names need to be entered into the computer, so they should be short and easy to spell. In fact, no brand name should be complicated or difficult to remember. The words, syllables, and letters of your brand name are precious, so don't use long words when you can find shorter ones. A simple name can achieve a short and concise effect and help improve consumers' awareness of the brand. Motorola simplified its trademark from Motorola to Moto out of this consideration. Similarly, in addition to changing its name to "Xiaxin", Xiamen Xiamen also changed its English trademark Amoisonic to Amoi. 6. Choose an auspicious name to give everyone a good omen. Geely is a traditional habit of the Chinese people, and an auspicious name for an online store will attract a large number of customers. 7. The name must be readable. Only a catchy trademark can leave a deep impression on consumers. Avoid words that are difficult to pronounce, weird, and difficult to pronounce, and try to use words that are familiar to people and easy to read. Some people use logos that are larger than their names for trademarks, and others use fonts to express the characteristics they think the brand should have, emphasizing the characteristics of the trademark and ignoring whether the trademark is easy to pronounce. Some people choose fonts that are difficult to read, and legibility is the most important factor to consider when choosing a trademark. 8. The name should be unique. Brand recognition has a lot to do with whether the name is unique and distinctive. Ideas expressed in fresh ways tend to attract us to listen more carefully. Completely created new words, such as Xerox, Kodak, Exxon, etc., are short, powerful, distinctive, and easy for people to remember. The most common is to use fancy metaphors. This simple method allows you to associate one image with another and increase attention. 9. Choose a sustainable name. A bad name may directly affect your company's future business development. For example, if someone invests in a private radio station, the name is also called XX Radio Station. However, after the company continues to grow and develop, he wants to open a TV station, and the name "XX Radio Company" completely limits his ability to continue. develop. Or maybe you started a food store called "Delicious". Later, you became richer and richer and wanted to invest in real estate business, but who likes to live in a house in "Delicious" real estate.
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How to find a store by looking for its name on Taobao? 1. Open the Taobao website or mobile app;
2. Enter the store name in the search bar above;
3. Select the store in the drop-down box on the left side of the search bar, do not select Baby ;
4. You can find stores with the same or similar names through search.
Company store naming is waiting online! ! To be honest, naming is very important. If you pay attention to it, it is best to find a professional to take a look.
Shanruyi Naming Expert: When naming a company, you need to provide the detailed date of birth of the corporate legal person or main operator, the location of the company, the company's business scope, the prefix and suffix of the company name, the company's taboo fonts, and detailed information We can send you a naming application form and send it back to us to help you choose a name.