Three best ways to name brands!

brand-name enterprises and brands of enterprise products have a direct impact on consumers' purchase, and the quality of enterprise product naming has a great relationship with product sales. Proper naming can expand influence and increase sales; Improper naming may reduce sales. Japanese scholar Yamashita also pointed out: What are the conditions for selling goods now? One is naming, the other is publicity, the third is management, and the fourth is technology. He listed naming as the first condition for best-selling goods. He added: a name that can show the characteristics, usage and performance of a product can often influence the overall situation of whether the product sells well.

Three best ways to create a brand

1. Draw as much inspiration as possible.

Michelle, owner and creative director of CopiaCreativeInc, a brand company based in Santa Monica, California? Idelson said, write down the first few thoughts that come to mind when you think about corporate services, products and personality; In this process, try to use logos, metaphors and word variations.

Dan, CEO of RedMangoInc, a Dallas frozen yogurt franchise? That's exactly what Kim did when he tried to name his various flavors of frozen yogurt and frozen tea drinks. He hopes that the brand name can bring customers a "perceptual experience" and arouse their recognition of their inner sense of adventure. For orange and mango yogurt, he mixed these flavors with the word "pandemonium" and created the brand name Tangomonium. For frozen tea drinks, he wanted customers to hear the pronunciation of "tea" when they bought them, so he named these drinks Fanteasia and Mysteaque. Mr. Kim said, we like interesting names.

2. Make the brand name unforgettable.

Ms. Idelson said that if the brand itself sounds like other products or services, then it can't stand on the market. The founders of online menswear retailer BonobosInc in new york wanted an eccentric brand name, but it also reflected that their clothes were designed for all men, not women. Therefore, they named the enterprise after an endangered orangutan, which is pronounced bo-NOH-bos instead of BON-oh-bos. Although some customers still

mispronounce the name or ask curiously what kind of animal it is, it is CEO and co-founder Andy. What Dunn expected. While correctly reading the brand name, he mentioned that his company donated $15, to a bonobo reserve in the Democratic Republic of Congo and China last year. Mr. Dunn said that this move gave everyone a reason to talk about things other than products.

3. Ensure that the brand meets the mission of the enterprise.

Vitrano, the founding partner of NakedPizza in New Orleans, wants to distinguish the names of his take-away enterprises from the popular words around the organic, healthy or green food industry, because these names may not effectively attract a wide range of customers. He should know something. In 26, NakedPizza's original name was WorldsHealthiestPizza. Vitrano said, it sounds a bit like preaching. This is not good for a company trying to franchise and attract investors. He said that this name is not friendly enough for customers; A little self-centered; Talk too much about yourself.