Spaces in Taobao titles can play two roles:
1. Conform to buyers’ reading habits and increase clicks;
2. Spaces help Taobao search System segmentation. In fact, the key to a good title lies in readability, precise vocabulary and hot word matching. Spaces should be used skillfully and not indiscriminately.
The space principle is that Taobao's search engine considers spaces as mandatory separators, and Taobao forces words before and after spaces to be separated.
For example: summer clothes, written together, Taobao will think you are one word, typed as summer clothes, Taobao will think you are two words. Taobao search engine has a space weighting principle, which means that Taobao search engine will weight words before spaces. For example, **summer dress** dress**, **summer dress** dress**, the one with spaces has a higher weight than the one without spaces. When other conditions are the same, this is the space weighting principle, so the main recommendation is after the word Be sure to add spaces.
Of course, it is best to use 2 spaces in the title, because 2 spaces occupy one word, and the title has a total of 30 words, so it must be well utilized.
You need to pay attention to several things when writing titles
Sensitive words, extreme words, and words that violate advertising laws cannot be used in titles
2. Pay attention to The readability of the title
3. Do not use special symbols indiscriminately. Taobao only recognizes two symbols for titles: "space and /"
4. Repetition of keywords in the title Usage rate, sequence of keywords, invalid keywords, closeness of keywords, correlation of category attributes, etc.
Reference material: Baidu Encyclopedia - Tool Bar Online Store Assistant