Frito-Lay potato chips are only 5% of an inch thick, have a light golden color, and have a beautiful saddle curl (chip shape), there is no way it will dominate the world market of status. But its manufacturer, Frito-Lay, doesn't think so. Salman Amin, the company's global marketing president, said potato chips are a worldwide fast food, and he believes that no place in the world can resist the temptation and charm of a Frito-Lay potato chip.