The non-staple food store mainly sells food, and also sells a small amount of groceries. Currently, in addition to the above, it also handles cosmetics, stationery, hardware, clothing, etc., with as many as 7,000 or 8,000 items. It is currently developing into comprehensive services and adding parking spaces. Markets, cafes, clubs, cinemas, and various service facilities such as banks, insurance, and postal services have developed rapidly. The sales of supermarkets in Japan have exceeded department stores. Next, Prophet China Network introduces a list of popular non-staple food restaurant names.
Comprehensive list of non-staple food store names
1. Principles for naming non-staple food stores
1. Highlight individuality
If you want to make your store stand out To fall into the "anonymous" cliché, you need to work hard on being novel and impressive, including the design and production of store name signs.
2. In line with its own business characteristics
The store name can reflect the business characteristics, such as "Da Guangming Optical Store"
3. Simple and clear
The store name should not be too complicated. For example, some stores like to use complicated characters to name their children, so that customers not only cannot recognize them, but also do not know what they are doing.
4. Mathematical information is correct
The mathematical information of a store name exists objectively and has certain induction power. The general mathematical information of the name should not be too fierce.
5. Comply with NIS rules
The name has a correct connotation, a clear and beautiful visual image, and a pleasant and loud sound.
2. Methods of naming non-staple food stores
1. Naming non-staple food stores from the perspective of consumers
Most of the traditional ways of naming stores are from the perspective of the operator. It is named from a perspective, that is, according to the needs of the operator, he chooses his favorite name. Prophet Chinese Naming explains that this naming method has been abandoned by many people now. Because although it can meet and suit the needs of operators, it may not necessarily meet and suit the needs of customers, and may even make customers resentful.
For example, "Wanli Trading Company", "Youcai Store", etc. often give people the impression of "profiteers".
2. Naming the non-staple food store from the perspective of the operator
Although naming from the perspective of the operator has been abandoned by many people, this does not mean that naming from the perspective of the operator cannot be used at all. When choosing a name from the perspective of an operator, the key is to do it skillfully and naturally, and to consider avoiding certain restrictions.
From the perspective of an operator, the most common way to name a non-staple food store is to use your own name as the name of the store or business. There are many people at home and abroad who use their own names as shop names.
3. Name the non-staple food store from the product perspective
To name the store from the product perspective, a common method is to highlight the characteristics of your product. For example, "Mei Lian Mei Supermarket" is used to express its business characteristics, telling consumers that the products here are of high quality and low price and are trustworthy. This is more likely to win the favor of customers in terms of consumer psychology than "supermarket selling supermarkets".
4. Name the non-staple food store from the market perspective
After the store or business has positioned its target market in advance, it can be named from the perspective of the target.
In the Chinese District of San Francisco, USA, there is a restaurant called "Xiangyin Pavilion", and the business is very prosperous. Most of the guests here are Chinese. Chinese who have been living overseas for many years often feel homesick. After work, they gather with fellow villagers to soothe their homesickness. Xiangyin Pavilion has become the best place for them to go. Prophet China Network introduces that a good store name must be suitable for the psychological needs of its target customers, and suitable for the business purpose and sentiment of the store. Only in this way can it establish a good image and increase its appeal to customers.
5. Name the non-staple food store from a cultural perspective
When a business name itself, if it can inject specific cultural elements into it, it will have a certain cultural connotation. Not only can you improve your class and taste, but it can also attract the attention of more customers.
6. Name the non-staple food store from a competitive perspective
The name of the non-staple food store is a silent weapon in market competition. If you choose a good name, you can increase your competitive advantage.
For example, "Bandianli Store" was named from the perspective of competition between "Yidianli Store".
If you call it "Wumei Supermarket", I will call it "Meilianmei Supermarket". It is not only high-quality but also cheap, which is a step further than the former.
The most important thing when using this naming method is to recognize the naming characteristics of competitors, and then use this characteristic to come up with a better name than it, thereby defeating the opponent.