Dongfeng Yueda Kia Motors Co., Ltd. is a Sino-foreign joint venture sedan manufacturing enterprise jointly established by Dongfeng Motor Corporation, Jiangsu Yueda Investment Co., Ltd., and Kia Motors Co., Ltd. of South Korea. The company's third factory is expected to be put into production in Yancheng, Jiangsu Province in early 2014. Its designed production capacity is 300,000 units. Through active adjustment, the first and second factories will be combined to initially form a production capacity of one million units, providing important support for the company to become a first-class domestic automobile brand. The main products K3, K2/K2 hatchback, K5 Nu, Zhipao, SOUL, Forte, Cerato, RIO, and Sportage series models are all imported from Kia, South Korea, and are carefully built with advanced technology and are extremely competitive.
Dongfeng Group
Dongfeng Motor Company was founded in 1969 and is a backbone enterprise in China's automobile industry. After more than 30 years of construction, Shiyan (mainly engaged in medium and heavy commercial vehicles, parts and automotive equipment businesses), Xiangyang (mainly engaged in light commercial vehicles and passenger cars), Wuhan (mainly engaged in passenger vehicles) The company's operations center was moved from Shiyan to Wuhan on September 28, 2003. The main business includes a full range of commercial vehicles, passenger cars, auto parts and automotive equipment. The product structure of the vehicle business has basically formed a pattern of half commercial vehicles and half passenger cars. As of the end of 2004, the company's total assets were 76.89 billion yuan (RMB), net assets were 33.9 billion yuan (RMB), and there were 106,000 registered employees.
Entering the new century, Dongfeng Corporation focuses on participating in international competition. In accordance with the development strategy of "integrating development, cooperating and competing, becoming stronger and bigger, giving priority to becoming stronger", it actively promotes strategic cooperation with multinational companies and has successively expanded and enhance cooperation with the French Peugeot-Citro?n Group; conduct a comprehensive joint venture and reorganization with Nissan; expand cooperation areas with Honda; integrate and reorganize Yueda Kia, etc. After the comprehensive joint venture reorganization, Dongfeng's system and mechanism once again underwent profound changes. In accordance with the modern enterprise system and international practices, a relatively standardized parent-subsidiary institutional framework has been established, and Dongfeng has become an international automobile group with investment and management control.
Dongfeng has built a complete R&D system, carried out extensive external cooperation in the field of R&D, established a full range of commercial vehicle and passenger vehicle R&D platforms and supporting systems, and further improved product planning and R&D processes. . Dongfeng will continue to strengthen its own research and development capabilities and enhance its core competitiveness on the basis of digesting and absorbing advanced domestic and foreign technologies.
Yueda Group
Jiangsu Yueda Group is one of the 520 key large-scale state-owned enterprises in the country, ranking among the top 100 key scale enterprises in the country and the top ten key scale enterprises in Jiangsu Province , the largest state-owned enterprise north of the Yangtze River in Jiangsu. It has two listed companies at home and abroad, nearly 30 subsidiaries and branches, more than 30,000 employees, and total assets of more than 20 billion yuan. With automobiles and textiles as its two pillars and diversified operations, it has formed four major industrial clusters: industrial manufacturing, energy and minerals, highway investment, and modern service industries. The group has successively cooperated with Fortune 500 companies such as South Korea's Hyundai Kia, France's Carrefour, Japan's Fuji Heavy Industries, Germany's Triumph, India's Mahindra and other Fortune 500 companies and internationally renowned companies, and has embarked on a successful path to drive new industrialization through internationalization.
Kia Motors
Kia Motors was founded in 1944 and has gone through 70 years. The company was originally located in Seoul and mainly produced bicycle accessories by hand. It moved to Busan during the Korean Civil War. In Busan, Kia produced Korea's first bicycle and named the company Kia in 1951, which is still used today. As the oldest automobile manufacturer in South Korea, Kia Motors has been focusing on the development of the Korean automobile industry since its inception. From the production of the first motorcycle in 1961 to the advent of the first gasoline engine in 1973, from the first Korean automobile in 1974 From the Brisa, a passenger car, sold to the Middle East, to the 10 millionth car rolling off the assembly line in 2002, Kia used persistence and enthusiasm to fulfill its mission again and again - to manufacture, supply and support various high-quality cars, and to Kia provides value to its users and enables Kia's partners to realize benefits.
Kia Motors adheres to the "customer-centric" business philosophy. In just a few years after crossing the new millennium, Kia Motors won the "Korea Value Management Award", the "Sigma National Quality Innovation Award", the British " Automotive Enterprise of the Year Award" and J.D.POWER's "Enterprise with the Fastest Product Quality Improvement in Two Years" in the United States and many other international awards. As of early 2014, Kia Motors has 14 production plants and assembly facilities in 9 countries around the world, producing more than 1.6 million vehicles annually and selling them through a sales network in more than 160 countries. By 2006, Kia Motors had exported nearly 6 million vehicles. To date, Kia Motors has more than 32,500 employees worldwide and annual revenue of more than $15 billion. At the same time, Kia Motors also has 13 foreign branches, 2 domestic R&D institutions and 3 foreign R&D centers in the United States, Europe and Japan. From Norway to South Africa, from the vast mainland of China to the tiny Trinidad, Kia Motors' footprints are everywhere. Kia's sales market and operating performance extend globally.
Since entering the Chinese market, Kia Motors has actively developed its business in China. Through continuous and rapid development of sales and after-sales outlets, it now has more than 50 sales and after-sales services in 29 large and medium-sized cities across the country. outlets. The company launched 5 models into the Chinese market: OPIRUS, SORENTO, SPORTAGE, CARENS and VQ. Each model has been praised and favored by Chinese consumers for its outstanding quality and extraordinary value, and has won awards in various vehicle model competitions. According to statistics, the number of imported complete vehicles by Kia increases at an average rate of 30% every year.