Introduction of Two Mascots of the 2022 Winter Olympics in Russia
Mascot is an important element in the visual image system of the Olympic Games. They show the history, culture and natural elements of the host country in an easy-to-understand way, and are the most popular and unforgettable Olympic brand images. Designed by ArtLebedev Studio, a well-known Russian design agency, it aims to support Russian athletes to participate in international competitions, unite and inspire fans, and encourage Russians to stay healthy.
But different from the past, the unique doll and tumbler design of Budaoxiong endows it with a deeper image of a bear. Without knees, you won't kneel down and give up. Japanese style is reminiscent of Kumamon. From most mascot designs, we can see that mascots of large-scale sports events such as the Olympic Games and the World Cup often express their openness and tolerance with smiling expressions.
The purpose of welcoming sports exchanges: Hat cats and drowning bears pay more attention to the diversity of images in design. Designers call it a mascot with changeable personality, and its vivid expression shows the happiness, conflict and struggle of sports. The arrival of the hat cat and the drowning bear not only brought a lovely appearance, but also brought beautiful meanings and blessings to the athletes.