Four basic rules for naming food trademarks
There are some details and rules for naming food trademarks. Specifically, they mainly lie in the following aspects:
The first basic principle is high recognition
A good trademark name should be highly recognizable, so that it can attract consumers' attention in a short period of time. If If you say something that is too similar, it is easy to fail to gain everyone's attention due to lack of freshness. In this way, the meaning of the trademark will be lost. Therefore, when naming a trademark, it must be creative and individual.
The second basic principle is to have the function of advertising
A good food trademark itself should have the function of advertising. In this case, it will be more conducive to communication between each other. If people are willing to discuss it after dinner, the company's reputation will naturally grow and its benefits will naturally get better and better.
The third basic principle is the function of convenience
Convenience means that consumers will find it convenient when shopping. In this case, it is best to make the strokes simple and easy. , the number of words is appropriate and easy to pronounce. It is best not to use some uncommon words or traditional Chinese characters. Only then can the repeat purchase rate continue to increase and more and more repeat customers can be obtained.
The fourth is the function of indication
The trademark name must be truthful and cannot be too exaggerated. Otherwise, it will easily make people feel disgusted. Even if they buy it occasionally, But it will definitely not generate loyalty to this brand, and the subsequent benefits are naturally conceivable. So have you now clarified the naming principles for food trademarks? Hurry up and come up with a good name.
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