Hunan cuisine is one of the eight major cuisines of Han nationality’s food culture. It is good at hot and sour food and has a strong mountain flavor, and is deeply loved by people all over the world. Jiaxiang Restaurant is a good entrepreneurial project. When opening a new restaurant, you must pay more attention to the name of the Hunan restaurant. The resounding name of Hunan Restaurant represents a good start. The name of a Hunan restaurant is an important part of the store's appearance. A good store name can spread the business philosophy to consumers, enhance the attractiveness of the store, and thus bring more financial resources. Below, Anxin.com editor will introduce you some knowledge about the naming of Hunan cuisine restaurants for your reference.
:
Principles for naming Hunan cuisine restaurants:
1. The name of a Hunan cuisine restaurant must be aesthetically pleasing. As the saying goes, live not to eat, and eat not to eat. In addition to some popular fast food and simple meals, the names have beautiful artistic conception, which is conducive to customers' patronage and psychological satisfaction. To list some gourmet names in Beijing and Shanghai: Cuizhu Restaurant, Yuyan Jiangnan Tea Bar, Lou Osmanthus, Shanmeizi Crossing the Bridge Rice Noodles. Listening to the name, do you feel a little yearning for it?
2. The name of the Hunan restaurant must conform to the consumer psychology of the target customers. To cite a few random examples, "Chaoyang Fishing Port" sounds grand at first glance. The place with rich seafood is very suitable for the market positioning of Chinese dinner. "Xiujiangnan", such a gentle name, must be an elegant and grand place. Treating people is also a good choice. "Cattle Hot Pot", as you can tell from the name, is a restaurant that makes cattle feel good, and it should be of high quality.
3. The name of the Hunan restaurant should be concise and easy to remember, and it should be communicative. A good name should be no more than one word, no less than one word, and never forgotten. For example, Sichuan Flavor Restaurant, Huojiaotu, Zieg, etc. Nanjing Fuce has named "Haoshihui", "Contract" and "Prince Seafood Soup Pot" for catering companies, all of which successfully achieved trademark registration and were well received by customers and the market during their operations. In future articles, we will select some representatives to share further with you.
4. The name of the Hunan restaurant must be exclusive. It's a distinctive name. If all the restaurants on the street are named after their owners, such as Lao Li Restaurant or Brothers Restaurant, how will customers distinguish and remember them? Also, taking Nanjing as an example, when the streets are full of lobsters, it is those merchants who not only produce good products, but also give their lobsters a resounding name, which finally bursts out the freshness.
5. The name of the Hunan restaurant must conform to the industry attributes and category characteristics. It's very simple. The name of the restaurant cannot be like a gym, let alone washing powder. The truth is very clear. Even within the catering industry, there are significant differences between product categories. For example, if a small hotpot restaurant is named "Tongquetai", it will seriously scare away customers. Recently I saw a shocking TV commercial: "Beer and tea are great!" It was very awkward after watching it for a long time. Is it beer or tea?
Things to note when naming a Hunan restaurant:
Don’t be partial. Some people think that using obscure characters can have surprising effects, but what good reputation can there be for a font size that cannot be confirmed by the client? The psychological effect of strangeness is stimulation. Customers go to the restaurant to enjoy the service, not to seek stimulation.
No infringement. Infringement requires legal liability and financial compensation. Impersonation is not only infringement, but also similar names. As for Quanjude, there have been various forms of infringement by Jinjude, Quanjude, Dejude, etc., and all of them have been banned in accordance with the law.
Don’t blindly pursue fashion. Some people think that fashion can attract customers more and bring high profits. In fact, fashion is just a kind of commercial hype. Hyping a product is okay, but hyping a company name is dangerous, because when a company name becomes popular, it dies quickly. As a restaurant that wants to operate for a long time, it relies on a long-term business policy rather than short-term speculation.
Use place and person names with caution. When using place names, we must combine the unique local flavor with the characteristics of the restaurant food, otherwise we would rather not use them. In addition, there is no exclusive right to place names, which will reduce the uniqueness of the font size. When using a person's name, consider the social impact and extent of the person's name, and whether the restaurant has the right to use it.
If the degree is not high, the social impact is negative, or legal disputes are likely to arise, we would rather not use it.
Sign up. After naming the restaurant, you must go to the Industrial and Commercial Bureau where the restaurant is located to go through the approval and registration procedures. Only after approval and registration can you enjoy exclusive rights.
Go to the Administration for Industry and Commerce to obtain the "Application Form for Pre-approval of Enterprise Name" and submit the qualification certificates of shareholders, promoters or legal entities, the applicant's identity certificate, designation or entrustment documents and other required documents. . On the "Company Name Pre-Approval Application Form", fill in five names in order of priority and submit it to AIC. Be careful to come up with at least five pre-named names, and use full names. The competent industrial and commercial bureau will conduct verification and search in accordance with relevant regulations, decide in turn to approve names that meet the regulations for registration, and issue a "Notice of Pre-approval of Enterprise Names".
Pay attention to Chinese law’s regulations on corporate names. Article 9 of my country's "Enterprise Name Registration Management Regulations" stipulates: "Enterprise names shall not contain the following contents and words: harmful to the interests of the country and social public; may cause deception or misunderstanding to the public; names of foreign and international organizations; political parties Names, names of party, government and military organs, names of mass organizations, names of social organizations and military numbers, Chinese pinyin letters and numbers; other prohibited by laws and administrative regulations."
:
To. Some simple ideas for naming Hunan cuisine restaurants:
1. Naming from the perspective of the target market
Shops and enterprises can name their target market from the perspective of the target after pre-positioning. In the Chinese District of San Francisco, USA, there is a restaurant called "Xiangyin Pavilion" with a very prosperous business. Most of the guests here are Chinese, and many Chinese who have been wandering overseas for many years will miss home. After work, get together with fellow villagers and soothe their homesickness. Xiangyin Pavilion will become a better place for them. A good store name must suit the psychological needs of its target customers and the business purpose and mood of the store in order to establish a good image and increase its appeal to customers.
2. Name according to the principle of Chinese characters.
Chinese characters are unique to Chinese culture, with beautiful shapes, implicit meanings and endless variations. Naming according to the principles of Chinese characters can often give people a sense of integration and endless aftertaste. In the naming process, the meaning of the selected words should be healthy, modern, impactful, tasteful, and easy to spread. Some express their wishes, some have unique insights, some describe characteristics, or some have profound artistic conception. The rhythm should be catchy, not awkward, and the rhythm should be beautiful. Fonts should be creative, easy to identify, concise, lively, and dignified.
3. Named after poems, allusions, and historical anecdotes.
This naming method is artistically appealing and concise.
4. Named after regional culture.
This method is to change the place name where the store is located or name it with cultural meaning. When people mention the name of a store, they think of the history, culture, scenery and products of a place. Therefore, when choosing a name for a clothing store, the place name is often considered.
5. Named after the extreme dialectical aesthetic thought.
It is a naming method that embodies the essence of beauty in an ugly form, making the store naming distinctive and far-reaching. For example, Tianjin's "Goubuli" is called "Beat the dog, get the meat buns, and never look back." It uses an extremely unpleasant name to highlight fresh and vivid content, catering to consumers' "novelty-seeking" psychology and arousing their interest in purchasing. Promote the world.
6. Naming from the perspective of competition
The store name is a silent weapon in market competition. If you give it a good name, you can increase your competitive advantage.
For example, "Yidian Weizhui Store" is named from the perspective of competition between "Yidian Weizhe Stores". Your name is "Wu Supermarket", I will
Xiangjunfu
Hunan Cuisine Restaurant
go to another restaurant.
Piao Renxiangjian
Fragrant Restaurant
Xiaoxiang Hotel
Xiangmeizi Hotel
Guyun Restaurant
p>
Guo Xiang
Xiangguan
Hello, fellow villager
This is an item.
Jixiangxuan
Li Xiangqin
Li Renjia
Qingxiang
Xiangcun Hotel
Three Gorges People
Rural People
Xiangyuan
Xiang Tower
Shanggege
Xiangjiang Hotel
Xiaoxiang Restaurant
Xiangong
Qixiang
Xiangmanyuan
The above is the simple knowledge of naming Hunan restaurants introduce. Hope this helps. If you want to know more about catering naming, you are welcome to continue browsing other articles here.