Basically the same, except that there will be full discount activities in the mini program.
The predecessor of Hanguang Department Store, Beijing Zhongyou Department Store, is located at the northeast corner of Xidan Intersection and operates more than 600 well-known domestic and foreign brands. Today, Hanguang has grown into a landmark department store in Beijing. The collection of brands in cosmetics, women's clothing, women's shoes, sports, men's clothing, etc. is particularly prominent. The sales of many brands rank first in the country or in Beijing. Since 2014, Hanguang Department Store has joined hands with internationally renowned design firms to carry out large-scale hardware renovations and introduce the layout concepts of the world's top department stores to create a new shopping experience.
The first floor of Hanguang Department Store has a super all-brand beauty area, which not only introduces first-line European and American brands such as YSL, TOM FORD, fresh, La Prairie, but also Sulwhasoo, HERA, Skin Key CPB, ipsa, etc. Popular Japanese and Korean brands. The addition of international famous brands such as COACH, Michael Kors, UGG, Cole Haan, etc. further proves the appeal of Hanguang Department Store in the domestic retail market. The three women's clothing floors of Hanguang Department Store cover brands loved by women of all ages, including Masfiel, ICICLE, Mo&Co., Japanese fashion brands Sly and Moussy, and Oshili and Evely. Men's first-choice brands such as Timberland and Vicado have also introduced a new flagship store image.
At the same time, Hanguang Department Store has also launched two self-operated brands, "Hanguang Stationery" and "Upstairs Coffee", and is involved in many fields such as cultural and creative, maternal and child, light meals, etc. Hanguang Stationery adopts a boutique model and integrates internationally renowned creative stationery such as MIDORI and MOLESKINE, safe and high-quality imported maternal and infant products such as aden+anais and Baby Ganic, and household products such as S'well and THE LAUNDRESS. Collect items for consumers to improve their quality of life and happiness index. The "Upstairs Coffee" located on the men's clothing floor provides hand-brewed high-quality coffee and is the best place for customers to enjoy their leisure time after shopping.