The name of the store is a silent weapon in the market competition. If the name is good, you can increase your competitive advantage. For example, the "half-profit shop" is named from the perspective of competition between "half-profit shops". Your name is "wu mart", and I'll call it "Meilianmei Supermarket", which is not only good in quality but also cheap, further than the former. Using this naming method, the most important thing is to recognize the naming characteristics of competitors, and then give a better name according to this characteristic, thus defeating competitors. From the point of view of products, the common method is to highlight the characteristics of their own products. For example, the "Meilianmei Supermarket", which is used to show its business characteristics, tells consumers that the things here are cheap and trustworthy. This can win the favor of customers more psychologically than "supermarkets". "Peace of mind and housekeeping", "moving from mountain to mountain", "matchmaking agency" and "Justice Law Firm" are all named after their own services to customers. If you choose different angles, you can have different naming methods for shops and businesses.