Japan and Taiwan, as the world’s top leisure agricultural tourism destinations, have developed rapidly since the late 1990s. This period was the time when cultural and creative agriculture emerged.
At this time, traditional agriculture meets cultural creativity, agriculture becomes fashionable and full of emotions, and cultural creativity gives the soul of agriculture in Japan and Taiwan.
Highlight your own characteristics and create product personality
Look for unique and differentiated products, even if you only make one product, We should also strive to be better and stronger.
For example, due to the cultural and creative transformation, the "Plum Dream Factory" in Xinyi Township, Nantou County has developed from a simple plum planting industry to include plum planting, plum product processing, and plum production. The emerging industrial chain, including leisure tourism and plum cultural creativity, can be said to have achieved the ultimate in plum products.
The "Plum Dream Factory" brand has only a few thousand acres of plums. The brand has insight that consumers have entered the era of "R&V" interactive survival, so it takes plums as the starting point to establish cultural and creative concepts and build a cultural and creative system based on regional resources and industrial development.
Using cultural and creative arts such as brand design, storytelling, and artistic reproduction, a brand world with a sense of belonging, entertainment spirit, aesthetic realm, and self-realization has been formed, becoming a brand world in Taiwan. model brand.
Due to the transformation of cultural and creative industries, plums have become souvenirs, plum wine carries various local stories, and the factory area has become a leisure and tourist area. The industry has continued to increase its income.
Dig deep into the local customs and graft traditional culture
If you have time to calm down, it is not difficult to find that there are people around you There are many companies looking for history, looking for stories that touch people's hearts.
There is a rice-making farm in Taiwan called "Fangrong Rice Factory". Fangrong Rice Factory has successfully tapped into the original ecological elegance of the ancient local rural flavor and has been operating for four years. In this era, the economic structure has transformed into a service-oriented one, and Fangrong Rice Factory has eliminated the mark of exploitation.
The rice factory is heading towards cooperation. Not only can its products last in the market, but it also has a profound corporate culture. This is worthy of the new farmers in mainland China and their loyalty and enthusiasm for the development of new agriculture. Agricultural enterprises can learn from this.
Tell more brand stories and use emotions to create premiums
The appeal of brand stories often brings more to the product itself It has a special charm. The key to current marketing is to tell good stories that touch people's hearts.
In Taiwan, it is not difficult to find those very warm and humane language. Even the product introductions in front of supermarket booths are full of deep friendship. Just use emotions to create premiums.
If you have the opportunity to go to Taiwan, you must drink a cup of Assam black tea produced by Riyue Old Tea Factory and experience the rebirth of a century-old tea factory behind the black tea. , the impact of sight, smell, and taste gives the agricultural products full emotion, making people have an incomparable aftertaste of the taste of the ecological tea garden from intellectual to sexy.
Pursue one fish to eat more and create more consumption value
Many famous farms and ranches in Taiwan have set up In pursuit of eating more from one fish, we can create more consumption value with the help of cultural creativity.
For example, the Cingjing Farm in Taiwan, based on the beautiful natural ecology, uses cultural and creative transformation to enhance the fun of the farm in terms of scene design, activity creativity, product concepts, etc. Sex and its multiple consumption values.
The windmill totem design in the farm has become a cultural landscape that can be seen everywhere on the farm; the animal clay sculpture installation surprised the child tourists; the Internet language was used to form the name of the design product, "Rice Field** *"The joke attracted many teenagers.
Change the destiny of backward rural areas through product packaging creativity
In places where self-media and the Internet are underdeveloped, many remote There are almost no opportunities or channels to sell crops and local products in mountain villages. However, the souvenirs of the Shimantotowa area, a remote village in the Shikoku region of Japan, have been successfully promoted through shopping bags made of old newspapers.
This is the design concept of the designer Mr. Umehara Makoto: using shopping bags made of old newspapers that published local news to package souvenirs, with many local customs, Regional characteristics can be spread with customers and these old newspaper shopping bags.
Perhaps when brought back to the city, customers will take a serious look at the news in the newspaper, and perhaps have an impression of the small mountain village of "Shimantotowa".
Through various creative combinations, it has become the most famous farm in Hokkaido
Hokkaido’s Tomita Farm turned out to be an unknown family name. flower farm. In 1958, Tadao Tomita recognized the beauty of lavender by chance and introduced it to his farm.
After more than ten years of development, Tomita Farm has become the largest flower farm focusing on lavender and the most famous flower farm in Hokkaido.
Experience creativity: In order to enrich visitors’ experience at the farm, we build an experience with a floral theme.
We have established a flower house, a dried flower house, a forest house, a distillation house, a perfume house, and a greenhouse respectively, and continue to develop creative experiences with flowers as the theme, allowing people to Visitors deeply appreciate the flower culture.
Industrial chain creativity: from flower planting, flowering tourism to processing and production of flower-related products.
This series of industrial chains, such as dried flowers, essential oils, perfumes, soaps, vanilla ice cream, etc., not only enriches the connotation of the park’s tourism products, but also fully taps the benefits of the flower industry.
Marketing creativity: free travel and sightseeing to drive shopping consumption.
Relying on the landscape formed by large-scale industries, industrial tourism is developed. Admission to the park is free during business hours. The park makes profits by processing and selling products related to flower planting. Such as lavender soap, floral handmade products, lavender essential oil, perfume and more.
Enlightenment
When establishing leisure farms, many people put forward grand plans and goals. In fact, for fragile Regarding rural resources, we must especially guard against unnecessary hardware construction.
It is necessary to pay more attention to creativity and culture, as well as agriculture, forestry, fishery and animal husbandry resources and local traditional crafts. From building a unique rural brand to assisting in product sales and promotion.
Agriculture is a natural source of culture and creativity. The integration of culture and creativity allows agriculture to get rid of its obsolescence. Leisure agriculture needs culture and creativity to make it fashionable and sexy.