Naming a company is the first thing a company does when it just starts. A good company name may bring a lot of wealth to the company, and it will also bring a lot of customer traffic to the company. The same is true for food stores, so how to name a food company? Next, let us take a look!
How to name a food company: 1. Name according to the characteristics of the target group. The target consumer groups of snack puffed food are mainly divided into two categories, one is mainly young female consumers in cities, and the other is mainly children. Some brands mainly target children as their main target consumer group, and name their brands by creating child-like or cartoon-like characters. Such as Blue Flying Squirrel, Teletubbies, Want Want, etc. These brands are characterized by being childlike and cartoony, and target a narrow group of people.
2. The puffed snack foods currently on the market are mainly Western-style puffed potato foods. The characteristics of this type of product are inherited from the West, and they themselves contain a Western flavor. The characteristics of the brand name are: It is transferred from English to Chinese, or directly takes out the name with English culture. The design of the packaging is mainly fashionable and dynamic, such as: Copico, Polkadot.
3. The characteristic of snack food is leisure. Eating this kind of food expresses a state of releasing stress and expressing mood. The name can be described in terms of expressing emotions. This state of leisure or directly Speak out (leisure fun, pleasure), or express it through sounds and colors, such as wonderful crispy corners, etc.
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