It seems that my brother has just come into contact with domain names and has a lot of knowledge in this area. Let me give you a basic look first. It is not bad——
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How to choose a domain name for a corporate website?
Recently, more and more companies have come to us. The main purpose of consultation is how to choose a domain name?
This problem has actually been plaguing enterprises for quite some time. With the rise of the Internet, traditional corporate brand building and promotion has gradually extended to the Internet field consciously or unconsciously, so that now, if a company If you haven't accessed the Internet yet, you will definitely be considered out, and you are an enterprise and entrepreneur that lags behind this era. Once it rises to this level, the enterprise's requirements for building a website will greatly increase, because it does not have its own territory on the Internet. You will not be able to take advantage of the ever-changing online competition, and the most important thing in building a website is the domain name.
Based on our experience in corporate brand building consulting at 4A advertising companies in the past ten years, and some examples, we will talk about how different types of companies choose domain names.
Because most of the companies that come to us for corporate brand building consulting are central enterprises in Beijing, foreign-funded companies, listed companies, local backbone state-owned enterprises, and large private enterprises, the coverage is relatively comprehensive, so the summary of these experiences should be better representative. sex.
1. Naming group companies
Group companies are large in scale and powerful, and most of them are industry or regional leaders. Therefore, the naming of group companies needs to be more careful. We often see The domain name naming methods are:
1. **group.com.cn or **group.cn. For example, the domain name of China National Heavy Duty Truck Datong Gear Group is dcgroup.com.cn, and the domain name of Navigation Star Group The domain name is hxgroup.com.cn. This domain name is simple and clear, which is convenient for later brand building and promotion.
2. **jt.com.cn or **jt.cn, such as Huaihua Group’s hhjt.com.cn, Changxing Group’s choice is cxjt.com.cn, which is also very simple and clean. .
3. **gc.com.cn or gc.cn, gc is the abbreviation of group corporation. For example, China Ordnance Group Corporation chose cngc.com.cn, Guangzhou Automobile Group Corporation’s It is gqgc.com.cn.
2. Naming a joint-stock company
The domain name of a joint-stock company also needs to be worthy of its name. A common naming method is to use the first letter of the company's abbreviation as a four-letter combination:
p>
1. The common ones are **gf.com.cn or **gf.cn
For example:
Shougang Co., Ltd. sggf.com.cn
Linggang Co., Ltd. lggf.com.cn
Huafang Co., Ltd. hfgf.cn
Jingwei Co., Ltd. jwgf.com.cn
Yunnan Aluminum Co., Ltd. ylgf. com
There are many such examples.
2. There is also a common four-letter combination of "abbreviation of place name + abbreviation of company name", or other name abbreviations, such as
Dalian Friendship dlyy.com.cn
Zijin Mining zjky.cn
Jinyuan Securities jyzq.cn
There are many such examples.
3. Choosing Internet names for technology companies
Technology companies are a large category of companies. There are many companies with the same name, and it is also difficult to choose domain names. There are roughly three types of choices:
1. **tech
This method of obtaining domain names is in line with foreign standards. Because technology companies have more exposure to foreign information in their business, tech domain names are also popular in China. Very popular, just like abroad, for example:
Huagong Technology Co., Ltd. hgtech.com.cn
Xinwang Video Technology Co., Ltd. xwtech.com
Dimao Technology Co., Ltd. dmtech.com.cn
Shenzhen Nanshi Technology Co., Ltd. nstech.com.cn
2. **kj or **js
That is to say, a certain technology or technology can also be as the name implies, for example:
Guangzhou Hongxin Technology Co., Ltd. hxkj.com.cn
Chengdu Hengying Technology Co., Ltd. hykj.com .cn
China Nonferrous Metal Industry Technology Development and Exchange Center yskj.cn
Anhui Hanpu Technology Co., Ltd. hpjs.cn
Jiangsu Jishan High-tech Co., Ltd. jsjs .com.cn
4. Software company names
Basically, they are all **soft. This is because the ancestor Microsoft is Microsoft, and everyone is willing to follow him
Glodon Software grandsoft.com.cn
Yangguang Software ygsoft.com
Hongjing Software hjsoft.com.cn
This type of software is too There are too many, so I won’t list them too
5. Naming electronic companies
The most common one is **dz, for example:
Nanjing Xinlian Electronics Co., Ltd. xldz .com
Shanghai Gubei Electronic Technology Engineering Co., Ltd. gbdz.cn
Jilin Hua Microelectronics Co., Ltd. hwdz.com.cn
Shenzhen Social Security Electronics Technology Co., Ltd. sbdz.com
Warwick Electronics hwdz.com.cn
6. Naming advertising companies
Basically there are only two categories: **ad and ** gg
The former is the abbreviation of English advertising, and the latter is the abbreviation of Chinese advertising. There are many examples of both types, such as:
Shanghai Huading Advertising Co., Ltd. hdad.cn
Zhuhai Hongfang Advertising Co., Ltd. hfad.com.cn
Beijing Jinyi Jiahua Advertising Co., Ltd. jyad.com.cn
Beijing Blue Ocean Tianyi Advertising Co., Ltd. lhad. cn
Shanghai Danhua Advertising Co., Ltd. dhgg.com.cn
Beijing Junlang Advertising Co., Ltd. jlgg.com.cn
Asia Pacific Advertising ytgg.com. cn
7. Bank domain name selection
Recently, as the China Banking Regulatory Commission vigorously promotes the reform of the banking industry, new commercial banks are constantly being born, and we have also encountered multiple banks coming to consult on domain name selection. In the case of the question, there are actually only two bank naming rules based on international practice, namely:
1. bo** is the abbreviation of Bank of **
This type of naming rule is suitable for most Most banks are named after regional places, such as:
Bank of China boc.cn
Bank of Beijing bobj.com.cn or bankofbei
jing.com.cn Of course, the former is better and is more conducive to brand promotion and CI design
2. **bank
This type of naming rule is suitable for banks that are not named after regions or places. , for example:
Hua Xia Bank hxb.com.cn
Huishang Bank hsbank.com.cn
8. Other common naming methods
The above takes the selection of corporate domain names in multiple common industries as examples and made an analysis and explanation. I believe readers should be able to draw conclusions and start choosing a domain name that suits them. Here are several other common naming methods:
1. Full or simplified version of the corporate brand
For example:
Wangfujing Department Store wangfujing.com
Suning Appliances suning.com
Ping An Insurance pingan.com
2. Corporate English name
Commonly found in very large enterprise groups with more international business, such as:
China Petrochemical sinopec.com
China Steel Aluminum chalco.com.cn
CCTV cntv.cn
Since Chinese people’s acceptance of English is relatively limited, we chose You need to be careful with your English name, and be particularly careful not to make it something foreigners can’t see or Chinese people can’t remember.
3. Place name + company name abbreviation
This type of domain name is also very common, for example:
Beijing Huadu Group Co., Ltd. bjhd.com.cn
Beijing Daheng Electric Co., Ltd. bjdh.cn
Shanghai Gangfeng Metal Materials Co., Ltd. shgf.cn
Guangzhou Zhiguang Electric Co., Ltd. gzzg.com. cn
Shenzhen Changjiang Electronics Co., Ltd. szcj.cn
9. Five taboos when naming corporate domain names
1. Avoid domain names that are too long
It is difficult to remember, difficult to input, and is not conducive to CI construction. Generally, 4-8 letters are appropriate.
2. Avoid adding a dash
It seems too hasty and is not conducive to brand promotion and CI construction. No large enterprise at home and abroad chooses a domain name with a dash.
3. Avoid mixing letters and numbers
It will also give an obvious sense of sloppiness.
4. Avoid creating your own English at will
It can easily lead to situations where foreigners cannot understand or read smoothly, and Chinese people are even more confused.
5. Avoid the mentality of using it casually and choosing casually
Domain name is an important part of corporate brand building, and it is becoming more and more important. Once it is determined, it will be included in the overall promotion. The cost of later changes is very high. A good domain name will enhance the corporate image, while a bad domain name will increase the cost of promotion, so you need to choose carefully.
10. Frequently Asked Questions about Domain Name Selection
1. Which one should I choose com/net/cn/com.cn?
Answer: COM resources are currently very limited, and good ones are almost gone; net has become a niche; domestic enterprises and foreign-funded enterprises doing business in China have become mainstream in using cn domain names. Among them, com.cn is still the best choice Choose cn? We think they are all good.
2. Where can I check whether a domain name has been registered?
Answer: Go to major domain name registrars, such as China Wanwang, Xinwang Internet, Xinwang, etc.
3. What should I do if my favorite domain name is registered by someone else?
Answer: If you visit this domain name and it has been used to build a website, it is unfortunate and you usually have to give up. If it has not been used, in most cases it was preempted by domain name investors or left idle by the previous registrant, then you are lucky and can contact the owner. The contact information is in the domain name registration information you have queried, and the price is usually It ranges from several thousand yuan to hundreds of thousands yuan.
4. How important is a domain name?
Answer: The domain name is more important than the CEO. CEOs often change. Can the domain name be changed like that? ……