In the slang of the Internet industry, the term "a certain factory" is often used. For example, Tencent is called the "goose factory", Alibaba is called the "cat factory", NetEase is called the "pig factory", JD.com Known as the "dog factory" and so on, Xiaomi is also affectionately called a "grain factory" or "coarse grain factory" by netizens.
We found that Xiaomi Company has submitted applications for multiple trademarks such as "Grain Factory", "Grain Store", "Good Factory", "Coarse Grain Factory", etc. The official recognized this title, confirming that "Grain Factory" "Honor."
According to the inquiry, Xiaomi submitted more than 100 of the above-mentioned trademarks at one time, and 45 categories were fully protected, making the move grand.
As for the origin of Xiaomi's name, Lei Jun once mentioned, "During the subsequent discussion, I suddenly thought of my favorite sentence - 'Buddha sees a grain of rice as big as Mount Sumeru'."
When someone suggested calling the company "Rice", investor Liu Qin said: "The Internet naturally avoids being big but comprehensive. We don't choose the big, we choose the small. Let's call it Xiaomi."
Thus, Xiaomi company was officially named.
In order to protect the Xiaomi brand, Xiaomi’s efforts in trademark layout have always been talked about.
As we all know, Xiaomi has registered the entire "Mi Family" under its name, and has collected trademarks such as "Xiaomi, rice, black rice, green rice, barley, corn, shrimp, rice noodles, rice", etc. People marveled.
This time, Xiaomi applied to register the trademark related to "Grain Factory", which is not only a recognition of the Internet nickname, but also a protection and defensive layout for the brand.
Before Xiaomi, Tencent and NetEase had registered the trademarks "Goose Factory" and "Pig Factory", and they calmly accepted the ridiculing names given to them by netizens.
For these large Internet companies, even nicknames such as "Jianghu" often have great dissemination. "Goose Factory", "Pig Factory", "Grain Factory", etc. have long been deeply rooted in the hearts of the people.
At this time, it is wise to act first and register these nicknames as defensive trademarks in advance.