Company naming is crucial to the future development of a company, because company naming is not only related to the company's influence in the industry, but also to the impact of the company's products on the market. , consumers’ recognition of this enterprise.
1. The significance of company naming
Company naming is crucial to the future development of an enterprise, because company naming is not only related to the impact of the enterprise in the industry Strength is also related to consumers' recognition of the company after the products it operates are put on the market; the brand naming or company naming process conforms to the characteristics of the industry, has deep cultural heritage, is well-known to the majority of consumers, and has Chinese characteristics. When the company's name cannot be found, the company's competitiveness will be significantly different from that of companies in the industry, laying the foundation for building a well-known brand. Baidu comes from Qianbaidu. Because Baidu is engaged in the search engine industry, this name is very appropriate. To a certain extent, an auspicious name can bring stability and prosperity to society. First of all, the words must be chosen to be auspicious and healthy, with good meaning; secondly, the words that form the phrase must have good meaning, be consistent, and be auspicious; they must not be too vulgar or explicit, nor far-fetched; they must have high hopes, but also have a profound meaning; It must be both beautiful in form and meaning, as well as beautiful in sound and art. Secondly, when naming, you should avoid some fonts that are too full or too small, such as Yan and Bu.
When choosing a name, give full consideration to the image and strive for perfection. Don't choose a foreign-sounding name. Such as "Lisa", "Mary" and so on. Because our Chinese nation has its own long history and splendid culture, as well as its own morals, ethics and values. Choosing a name that is neither Chinese nor foreign will lack affinity and is not conducive to establishing good interpersonal relationships. Besides, our Chinese characters have beautiful shapes, meanings and sounds, and have unique cultural connotations and profound implications after being formed into words. Foreign-style names are purely based on pronunciation and have no meaning, which will also give people a weird and uncomfortable feeling. This affects a person's luck and career.
Don’t use uncommon words. Such as Zang, Zhi, etc. Chinese characters are pictographic characters. People don’t understand the characters, so how can they understand the human images. Generally speaking, people named with uncommon characters are mostly lonely, introverted, and poor at communication. Their reputation in society is damaged and their personal development is often hindered.
In terms of the literal meaning of the name, the following meanings can be taken: 1. Knowledgeable; 2. Helping the world and bringing peace to the people; 3. Superior intelligence; 4. Successful career; 5. Prosperous financial resources; 6. Appearance. Handsome; 7. Happiness; 8. Health and longevity; 9. Smooth sailing; 10. Noble conduct; 11. Excellent reputation; 12. Strong will; 13. Virtuous, etc.
2. Things to note when naming the company
1. Fully convey the corporate philosophy and reflect the corporate spirit;
2. Pay full attention to personalization;
3. Fully reflect the characteristics of the industry;
4. Highlight the national characteristics, love the country and the people;
5. Pursue simplicity and liveliness;
6. Fully reflect Artistry;
7. Pursue word meaning, pronunciation is auspicious, healthy, easy to remember, and conducive to communication;
8. Pursue strokes that are auspicious in mathematics and are consistent with the five elements of the industry;
9. Pursue reasonable font structure;
10. Consider the five elements;
11. Consider compatibility with the main leaders of the company;
12. Gain long-term and sustainable development;
13. Mathematics that is conducive to making money. I believe that by following and considering the above factors, your company and products will get a good name.
Generally speaking, there are some main methods for naming supermarkets:
Using personal names: This method is often used for stores that were established earlier and have a longer history. As a store name, a person's name is unique and makes people feel familiar and friendly.
Number name: Using numbers as a store name can make it easy to remember and recognize.
Animal and plant names: These names can make people associate with animals and plants.
Group of words: that is, borrowing some words and phrases to form a store name.
When it comes to naming a supermarket, first of all, a good name can be easily remembered and spread by word of mouth. Secondly, an auspicious name can also help the development and growth of the supermarket. Therefore, it is especially important to give a good name to the supermarket. Chains better pay attention to the importance of names. The name of a supermarket is not just a code name, it is an important part of the appearance.
To a certain extent, a good store name can quickly spread the supermarket’s business philosophy to consumers, enhance the supermarket’s appeal, and in turn bring more financial resources. When naming a supermarket, you should follow the following principles:
First, it should be concise and clear. The name is simple, concise and clear, easy for consumers to read and remember, and easy to communicate with consumers. This requires that when designing the name, it must be loud, easy to pronounce, and rhythmic, so that it will have communication power and enable supermarkets and consumers to communicate with each other.
Second, it must reflect individuality and uniqueness. Any name has a unique personality and cannot be repeated with any other store name. Only when you have a unique personality and characteristics can you leave a deep impression on people and make them easily identifiable.
Third, it must contain a moral. The name of the supermarket must not only be consistent with its business philosophy and activity identification, conform to and reflect the content of the supermarket's philosophy, but also reflect the supermarket's service purpose and product image, so that people can feel the supermarket's operation when they see or hear the name of the supermarket. concept, you can create pleasant associations and have a good impression of the store. This helps the supermarket establish a good image.
Fourth, we must be standardized. The naming of supermarkets must be standardized, and they should try their best to move closer to international practices and strive to be standardized and unified. At the same time, it is necessary to register its name in time to obtain legal protection. 3. Basic principles of company naming
1. Identification: This is the symbol that distinguishes the company from other companies. It must have original meaning, avoid similarities, and make it clear at a glance.
2. Uniformity: The corporate name and other corporate images should be qualitatively consistent and cannot contradict each other.
3. Spreadability: The company name is concise, clear, easy to write and easy to remember, which is a necessary condition for communication. For example, Baidu has very good spreadability.
4. Proprietaryness: A company must have its own proprietary concept in order to be innovative in the market.
5. Five Elements: The industry in which an enterprise is located belongs to different Five Elements. Therefore, when naming, the five elements should be the same as the Five Elements of the enterprise's industry. Only in this way can the enterprise develop smoothly and have a bright future. The industry is developing rapidly and business is getting bigger and bigger.
6. Good in mathematics: Not only must the company name be auspicious in mathematics, but also different industries should have different emphasis when choosing names.
7. People-oriented, use characters according to people: The five-element attributes of the characters used in corporate naming should be consistent with or mutually complementary with the happy spirit of the legal representative, and the naming meaning of the Chinese characters used should be auspicious.