Responsibilities of the department and its staff positions:
1. Director
Responsible for the administrative and business management of the research department, responsible for the development of market research programs and reporting its findings to the general manager or account personnel to recommend marketing strategy recommendations and advertising strategy recommendations.
2. The research team
is responsible for investigating a client's advertising plan and supervising the execution of the investigation process. The director responsible for the investigation report, reports the findings and makes recommendations to the client.
3. Research
Responsible for formulating specific survey plans, conducting surveys and analyzing research results according to the survey plan, survey reports, recommended marketing strategies and advertising strategies, and post-market survey reports to customers on survey results and market research. introduce.
4. Recorder
Assistant investigator, responsible for documenting survey data, collecting and organizing field survey data, recording submitted conversations, working on conversations in mind, and responsible for typing and shorthand.
5. Data team leader and information officer
Responsible for collecting, sorting, editing, summarizing market research data and document data, and establishing a market research document.
(E) Office Administrative Responsibilities and Staffing
Tasks to provide logistical services to the advertising agency, general management of the company's daily affairs, and administrative supervision of business units, the administrative office . Specifically, administrative offices, planning, personnel, finance, auditing, confidentiality and logistics can be divided into branches. These are branches of overly large advertising agencies that serve as a separate formal level of administration.
The mission of the planning department is to be responsible for the company's annual work plan and business development plan, supervise their implementation, and to formulate the company's long-term development plan.
The task of the personnel department is specifically responsible for the dismissal of employees hired by the company. Staff hiring should be based on the needs of the business unit, business assessment and grading, and grading supervision of specific business unit personnel. The HR department is not involved in the division of labor.
The financial industry implements the task of comprehensively managing the company's finances to supervise the execution of advertising budgets, collect advertising fees, pay all kinds of taxes, and implement the payment of employee wages, accounting for the company's income or Losses, and control of campaign expenses and administrative expenses.
Tasks, audit department, supervision and implementation of the implementation of the company's financial system to prevent violations or illegal activities, implementation of restrictions, self-regulation of operations in the advertising company.
The confidentiality department is responsible for the company's document sending and receiving, borrowing, custody and archiving management, and commercial enterprises establish confidence in various documents and inspections.
The task of the logistics industry is to facilitate the work of business units and to provide material support and logistical support for the activities carried out by business units.