Name a pedicure shop by boasting: the ultimate goal of commodity manufacturing and sales is to sell the goods, and all the means used by shopkeepers, including advertising, service and naming, are around this fundamental goal.
Owners inevitably boast that our products have a long history, outstanding reputation, reliable product quality and are widely welcomed by consumers.
Boasting has three functions:
First, cheer yourself up, enhance your self-confidence and set yourself a goal at the same time.
The second is to add a little psychological pressure to competitors.
The third is to attract customers and give people a sense of trust. Boasting and naming methods are as follows:
1, boast cheap.
The most typical one is the cheap square braised roast duck restaurant. It was Sun Zijiu who created this font size 200 years ago. He tried to sell more at a low price. Although his raw chicken, duck embryo and cockfighting are better than others, their prices are lower than others.
After a long time, Sun Zijiu's chicken and duck workshop, whether it's the big house in Wang Fu or the big hotels and restaurants in the city, is called Cheap Shop. After one or two trips, the name of the cheap shop spread, and then the operator simply took it as the name of the store.
2. praise the beauty.
This method is widely used in trademarks, such as Changshou brand toothbrush and permanent brand bicycle after liberation. In the company name, it is common in catering and cosmetics departments, such as Hangzhou Zhiweiguan Restaurant, Shanghai Delicious Zhai Hotel, and MSG Factory which produces bergamot brand MSG.
In 1930s, there were several monosodium glutamate production enterprises in Shanghai, all named after Tian, such as Tianyi Factory, Natural Factory, Tianyuan Factory and Tianxiang Factory, including the factory's trademark "bergamot". These names boast of high quality, and even the Buddha has to reach out when he hears them.
3. boast of high manufacturing technology.
For example, Shanghai Jingyi Glasses Company is named after the idiom "Excellence". Because Mr. Wang wrote an inscription for the company's Guangzhou branch, he became famous all over the world and his worth doubled.
4. brag about your status.
This is bragging about your firm position in the competition. For example, 1926 established the "Jincheng Craft Club" in Shanghai, and its name means invincible in the competition, such as Jincheng Tang Chi.
5, boasting about high craftsmanship.
For example, Tiehuaxuan, a purple sand ceramic shop in the Old Town God Temple in Shanghai, was named Tiehuaxuan because its founder Dai Yuping was a businessman, but his calligraphy and painting were excellent, and he was good at engraving on pottery, so he moved exaggerated words to the store name.
Elegant naming method
This method of shop naming is a unique commercial naming in China. Influenced by Confucianism, China has the traditional concept of emphasizing literature and restraining business, so some businessmen also name business places like literati's study, such as Zhai, Ge, Xuan, Ju and Yuan.
Named after auspicious words
Give names to pedicure shops according to auspicious words, such as: prosperity, happiness, good luck, family happiness, congratulations on getting rich, prosperity, wishful peace, wealth, victory, prosperity, harvest, satisfaction, youth, beauty and so on. Can be used alone, such as prosperity stores, auspicious credit cooperatives, Ruyi grocery stores, Ping An Insurance Company.
You can also use single words to recombine with each other or match words such as Wan, Yong, Jiu, Jiu, Qiang, Chang and Chang to achieve long-term hard effect, such as karaoke bars, small shops, Yongxing grocery wholesale department and Bandung restaurant.