Common product naming methods
1. Auspicious words in names
Generally used in gifts, entertainment products and other consumer goods, it captures people’s wishes , causing people to have a good impression of the product.
For example, "HP" brand, "Double Happiness" brand, "Kangfu" brand, "Contech", "Double Happiness" brand, and "Royalstar" brand.
2. Naming the scenery
Naming the scene with a familiar and beautiful scene can also arouse people's admiration for the product.
For example, "Kunlun" brand lubricating oil, "Baiyunshan" brand Yunnan Baiyao, "Huangshan" brand cigarettes, "Changbaishan" brand milk powder, and "Qingdao" brand beer. "Great Wall" brand windbreakers, etc.
3. Name animals and flowers
Name the product with the names of animals and flowers that have beautiful images and people love, and strive to attract people's attention and favor to the product. Such as "Golden Rooster", "Lotus", "Camellia", "Lion" and "Poppy". Sometimes it can be a combination of two or more flowers and animal names, such as "Plum and Chrysanthemum" card, "Pine, Bamboo and Plum" card, "Mingfeng" card, etc.; sometimes it can also be a dynamic or modal expression, such as "Die Lian Hua" cards and so on.
Because these things are often given a certain symbolic meaning by people and are popular among people, this type of product name is the most common among products.
4. Name daily necessities
Name items that are familiar or cherished by people to facilitate people’s understanding and memory. Such as "Sword" card, "Ancient Ship" card, "Shield" card, "Kite" card, "Qin Terracotta Warriors" card, "Double Fan" card, etc.
5. Incorporate positive words into the name
Use good words in the name of the product to arouse people's goodwill towards the product with a positive meaning. Such as "Jetta" brand, "Loncin", "Giant", "Pearl", "Linglong", etc.
6. Incorporate self-created words into names
In many countries that use pinyin characters, businesses often break the convention of expressing the meaning of business names with words that do not have meaning and create new words. , giving it a specific meaning that is unusually eye-catching.
7. Professional terms
Most of the products with this name are various drugs or chemicals. Generally, their main ingredients are used as product names, such as "sulfonamide" and "alpha". "Spring", "Chevrolet", etc.; there are also Arabic numerals such as "555" and so on. We don’t need to introduce them one by one here.
8. Character naming method
Character brands are very common today, and some are even famous. It refers to the name of the brand directly using the name of the character, which can be divided into entrepreneurs , designer, ancient celebrity or the name of a commemorative person. The benefit of character branding is that it uses character reputation to influence products. In today's brands, character naming accounts for a large proportion, involving almost all kinds of products. Food and beverages include McDonald's, KFC, and Nescafé; clothing includes Peel's. Cardin, Li Wei, Li Ning, Chanel; wines include Hennessy, Martell, etc. Most of the car categories include Ford, Mercedes-Benz, Toyota, and Rolls-Royce. There are also Huatuo Drugs, Wangan Computer, Hilton Hotel, etc.
9. Elegant nomenclature
For some more elegant products, they will also be more particular about naming. For example, in the cosmetics category, when naming products, manufacturers take more into account women's inner thoughts about literature and art. Therefore, when naming, they mainly highlight the connotation of the product and attract users with the name. For example, "Life is like a dream" and "Revlon". It sounds like a very poetic and worth looking forward to product.