Let’s take a look at how to name your personal self-media brand.
How to name a personal self-media brand
01. Name according to the marketing target
As a self-media brand, it will definitely have its own marketing targets and audience groups. Naming the brand based on them can directly highlight the audience group and attract target users. Names such as single dog, operating cat, most beautiful pregnant mother, life aesthetician, etc. are not only nice to hear, but also very targeted.
02. Choose a name with an organizational label
Everyone prefers things from big brands, which seem more secure. Therefore, when naming your personal self-media brand, you can choose a community organization-type name, which will give people a sense of community. This kind of name is also easier to come up with. You can just name it according to the characteristics of the self-media and add community tags such as faction, society, society, circle, etc. Such as: Action Party, Explosive Products Club, Small Secret Circle, etc.
03. The name should reflect your individual style
If you want to think of a brand name well, it must have a unique style and reflect the difference from other people's names. Such a name with a unique personality can be a word, a phrase or a sentence. Names such as Zaozao, She floats in the rivers and lakes, A good girl shines brightly, A woman with a fragrant soul, etc., are all very personal.
04. Name the brand business with a personal nickname
This method means that what kind of business your self-media brand operates, or what you want others to know , give a name based on it and match it with a personal nickname. For example, a self-media brand engaged in cosmetics-related industries can be named makeup artist mk. Such names are easy to come up with, such as food designer Xiu Xiu, delivery boy Azu, courier Xiao Wu, etc.
05. Incorporate selections, encyclopedias, etc. into the name
This is a more clever naming method. It gives people the intuitive feeling that the brand has a lot of comprehensive content. The name is more attractive. The basic naming method format is industry content + selection or encyclopedia, such as a selection of funny jokes, a selection of gifs, a collection of funny jokes on Weibo, a collection of flower cultivation, etc.
06. Naming from the perspective of learning and training
Many people want to learn and understand something through self-media, so we should seize people’s psychology and make the name of self-media Full of learning orientation, it will be very attractive. The format can be called xx teacher, xx classroom, etc., such as Teacher Kunlong, Play English with Nobita, Workplace Power Bank, Mantou Business School, etc.
Basic requirements for naming a personal self-media brand
First, the name must be novel and unique.
Personal self-media names must be novel, unconventional, and avoid being similar to other self-media names. Only in this way can they quickly catch the attention of consumers, arouse their interest, attract their attention, and Deepen the public’s impression of self-media. This is very helpful for dissemination.
Second, the name should be catchy.
Although self-media is more of a visual experience, the name of an individual’s self-media should still be pleasant to read and sound, catchy, loud and rhythmic. The name will be more attractive and have stronger communication power. If the name is difficult to pronounce and the rhythm is not strong, it will not be conducive to communication.
Third, the name should be concise and beautiful.
Personal self-media names should be concise. Brand names that are easy to read and remember should not be too complicated, otherwise it will cause negative effects. For example, some self-media like to use complicated and difficult characters as their names, so that readers not only cannot recognize them, but also cannot pronounce them. This naturally does not make people feel good, so it should be avoided as much as possible.
Personal self-media brand name case
Kangmei Private Kitchen
The main communication content of the brand is cooking, and the two words "kang" and "mei" are more in line with the food industry The word "characteristic" represents health and deliciousness, which are the two things people pay most attention to when eating delicious food, and the word "private house" highlights its uniqueness.
Mango Gossip
Mainly tells some weird things. The direct use of the word "gossip" is clear at a glance and very attractive, because most people are a bit strange and curious, and borrow Mango is a fruit that looks very vivid and tastes great.
Reading at ten o'clock
Ten o'clock means that the brand will regularly release some reading-related things, which can easily make the audience form good habits and have a better acceptance experience. Ten o'clock in the evening is when people like to play with their mobile phones. If you push information at this time, people are more likely to click on it.
Mobile Phone Observer
Nowadays, the mobile phone industry is quite popular. From offline to online, there are many things related to mobile phones. If there are too many things, it will be very complicated and difficult for people to distinguish. The name cleverly uses the word "observer" to give people a very professional feeling.
Beauty and Makeup Encyclopedia
The name is concise and direct, with precise positioning. The word beauty is suitable for women at first glance, and most women like to put on makeup, so the name is very attractive. The use of the word "daquan" gives people the feeling of being rich in content, meaning that all kinds of beauty techniques are available.