It may seem vulgar, but it reveals a sincerity that won't arouse any objection. Many urban real estate advertising slogans at this stage are mostly like this, such as Zhongshan Plaza in Shanghai: vast

It may seem vulgar, but it reveals a sincerity that won't arouse any objection. Many urban real estate advertising slogans at this stage are mostly like this, such as Zhongshan Plaza in Shanghai: vast greenery, new urban feel; Olympic Garden in Guangzhou: sports are at your doorstep; Desheng Building in Wuhan: I move the sky home. Growth period: I use exaggeration and glitz to cover up my restless heart. Growth is always accompanied by rebellion, impetuousness and confusion. Although real estate advertising slogans after entering the 21st century show the characteristics of a hundred flowers blooming and bold and innovative styles, it is difficult to conceal the impetuous and confused mentality of this pursuit of novelty and difference. Sales are no longer the primary expression of advertising slogans. Brand image, product temperament, and lifestyle guidance have all become the themes to be expressed in advertising slogans. But the expressions are different. When developers are competing to introduce foreign garden styles and package themselves with exotic customs, the slogans are filled with the names of various countries: Beijing, Zhujiang, Roman Garden, Milan Sunshine, Italian Life Aesthetics; Zhuhai For seventy years, Jinyu Corridor has lived in the French style, from Southeast Asia to Europe to the Americas, from the nobility of the European royal family to the unrestrained Spanish tropics. The real estate's advertising slogan has simply become a microcosm of the architectural gardens of various countries around the world. It was not until 2008 that this concept of borrowing exotic customs was less obvious in advertising slogans. In 2008, we encountered unprecedented strict regulation. The entire market was in a rare stalemate, and transactions dropped rapidly. How to drive sales has become the most direct purpose of advertising. At this time, real estate advertisements are like young people who have entered the big dye vat of society. Their clear eyes have long since lost their clarity, and they appear to be eager for quick success and quick gains, and they will do whatever it takes. It can't be any lower, and she can't afford her status. Give her an apartment and an advertisement for a mistress born in the 1980s in a real estate in Chengdu, which challenges people's traditional moral and ethical bottom lines. Maturity period: Everything is in vain, looking for inner desires, but human beings are always rational. After experiencing prosperity and chaos, they eventually return to simplicity. When people reflect on their real needs and the true value of living, developers and advertisers It also captures this point. The advertising slogan is no longer focused on the superficial product functions, garden style, and promotions, but focuses more on people's inner emotional desires and the humanistic care between people under social pressure. Focus on the guidance of new lifestyles and attitudes towards life. Yang Haihua, who has nearly 20 years of experience in the advertising industry, has his own unique understanding of real estate advertising. With the simple values ??of sharing the same principles, adhering to the same principles, and practicing different techniques, he constantly promotes real estate advertising from the packaging stage to the promotion stage. Whether it is Chaowai M EN working in Beijing, Xi'an's Jia Zhang Deng, or even Zhongzhu Jiuyue and Gemdale Mendao in Zhuhai, in Yang Haihua's values, understanding the universal truth is the same way, adhering to the original method is the self, and differences The execution performance of the technology is the difference. In fact, what we have to do now is to put people first. In the early stage of industrial society, products were superior to advertising, and the form of advertising was mainly products. In the late stage of industrial society, advertising should break away from the simple relationship with products and focus more on people themselves. After all, human needs are the most effective needs. After all, people are above things. Yang Haihua is convinced.