One: Name is very important
Name, name, name, say important things three times. As a service-oriented industry, the name of a dating agency must have a beautiful meaning and should have literary association value. At present, many entrepreneurs who work alone have no experience in naming dating agencies. They focus on personal preferences and ignore market demand. There are many names with five or six characters. In fact, this is a very wrong behavior. It not only increases the cost of door production, but also increases the memory burden on consumers.
The success of many companies is inseparable from their brand names, such as Huawei and Xiaomi. Such names are highly memorable and are also conducive to word of mouth. Here is a case of successful naming of a matchmaking agency. "Red Line Group" is a rising star in the marriage and love industry. The word "red thread" implies the beautiful meaning of making a good match with red money in ancient times, and the word "tuan" means unity, uniting all forces in society to pull the red thread together. The entire brand name is simple and easy to remember, and it also clarifies the brand positioning. At present, the brand has occupied an irreplaceable position in the marriage and love industry.
Two: Customer acquisition is the foundation
From a deeper perspective, the core resource of how a dating agency operates is a constant source of people, that is, single men and women. Where do these single men and women come from? This is a question that must be seriously considered and solved immediately. At this point, many senior companies such as Hongxian Tuan have already found experience. For example, they can hire professional offline matchmakers at high salaries across the country. For example, they can develop a large number of contacts online through exclusive QR code marketing posters. For example, they can unite with various universities. Corporate communities enjoy single resources. These marketing methods are the key to acquiring customers. As long as you grasp the details and tips of execution, you can be invincible in acquiring customers.
Three: Charges are the key
This is a problem that troubles many matchmaking operators. If you charge too much, you worry about losing customers; if you charge too little, you won't be able to cover your daily expenses and costs. In fact, the answer is very simple. The key lies in whether the operator is confident enough to win the trust of customers. In this age where the ability to love is lacking, everyone is willing to pay to find love, but the quality of the matchmaking industry is mixed, leaving many people with money that they cannot spend. Therefore, if your ability is enough to make customers trust you, then high fees will become a weapon for your dating agency to stand firm and eliminate your peers.
At the same time, dating agencies should adopt a tiered charging model. Different price ranges can give customers more choices, and can also further understand customers' spending power and habits to a certain extent, helping them choose objects more accurately.
Four: The success rate is subversion
Many matchmaking industries cannot continue because the success rate has not kept up. After collecting the money from customers, they just walked away and ignored them. As a result, many customers couldn't find a partner after paying the money, and they complained. If the reputation could not be achieved, they would be gradually eliminated from the market. In terms of success rate, the performance of Hongxantuan Matchmaking is acceptable. Judging from industry and consumer feedback, they have indeed done their best to meet consumer needs, and their success rate is one notch higher than that of their peers.