Information:
1. Principles of company naming:
(1) Pay attention to people and strive to explore the cultural heritage of the company name when naming;
(2) Pay attention to geographical location, and strive to expand the historical potential of the company name when naming;
(3) Pay attention to the time, and strive to develop the contemporary connotation of the company name when naming;
(4) The iconic and identifying functions should be strengthened and similarity should be avoided;
(5) The unity of the company name, brand and trademark should be strengthened;
(6) Irregularities should be avoided A unique company name should highlight the "personality" of the name.
2. Company naming skills
(1) The company name should be short and crisp. The name has fewer words and fewer strokes, which makes it easier to communicate with consumers and facilitate their memory. It can also arouse the imagination of the public and have richer meanings. (Picture) The ordinate in the figure represents the average public awareness of the company name, the abscissa represents the number of words in the company name, and the striped squares in the figure represent awareness. It can be seen from the figure that the number of words in a name has a certain impact on the level of cognition. The fewer the number of words, the higher the degree of recognition, that is, the shorter the name, the more powerful it is to communicate. For example, the word "nanhuo" in the "nanhuo" store and the word "dang" in the pawnshop summarize the content and characteristics of its business in short words, which are easy to remember and understand.
(2) The company name should be in line with the company's philosophy and service purposes, which will help shape the company's image. For example, the word "Blue Bird" in the Blue Bird Building is really like an island in the blue ocean, quiet and peaceful. It provides a place for people to rest and pours out "Blue Bird Love" to consumers, thus establishing a Create a good company image.
(3) The company name should have its own uniqueness. A unique company name can avoid being similar to other company names to prevent confusion in public memory, and can deepen the public's impression of the company. For example, names such as "Beichen" in Beichen Group, "Tiandi" in Tiandi Express, and "Lenovo" in Lenovo Group all have unique personalities and are impressive.
(4) The company name should be unique, impactful, bold and shocking. For example, the "Sitong" of Stone Group is taken from the English homophone of STONE, which means stone, symbolizing the continuous impact of solid stone on the cutting-edge of high and new technologies.
(5) The company name should be loud and easy to pronounce. For example, the word "McDonald's" is loud and rhythmic, so it has great communication power. The name is difficult to pronounce, has a weak sense of rhythm, is not conducive to pronunciation, and is not conducive to communication, making it difficult to reach public awareness.
(6) The company name should be auspicious. For example, the "Goldlion" of Goldlion Far East Co., Ltd. was originally called "Golden Lion". Considering that when expressed in some local dialects, "Golden Lion" has the meaning of "Gold Loss", which is a taboo and unlucky name, so "Goldlion" was changed to "Goldlion". "GOLDLION" was changed to "Goldlion", which means bringing people a lot of money. Just imagine, who doesn’t like such a company and who wouldn’t be willing to associate with it?
(7) The choice of company name should be contemporary. A contemporary name is distinctive, conforms to the trend of the times, and can be quickly accepted by the public.
(8) The company name should consider its universality around the world.
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