Unlucky words and vocabulary should be avoided
Bad company name, especially taboo, will make consumers dislike the famous goods, and unlucky company name meaning is also a taboo for business naming. Because it will make people have bad associations, which will seriously lead users not to accept this company's products, so we must pay attention to the words and vocabulary of unlucky companies.
When naming a company, we should pay attention to the Chinese and English meanings, and avoid bad English meanings.
In the eyes of China people, both the name and the logo are very good. However, when the goods were sold abroad, no one cared. Later, it was discovered that the company name had made a big taboo. Because some Chinese names are translated into English names, their meanings are bad symbols. For example, the animal name white elephant, translated into English, has become a heavy and cumbersome thing, so that foreigners understand that it seems to be a waste. Therefore, the company's name should pay attention to the Chinese and English meanings.
uncommon words and similar words should also be avoided.
Company names are the same as people's names. Using uncommon words will make people more disgusted, which naturally creates a sense of distance. The same words are also taboo. It is easy to confuse consumers. Today, the company also pays great attention to the name, so when naming the company, everyone must refer to and learn from it in many ways, and even know more about the relevant naming content.
in line with the characteristics of the industry or our store
worthy of the name, you can know what it is at a glance, which is convenient for customers to buy.
short, easy to understand and not tacky
The shorter the store name, the easier it is to be remembered and spread easily, and it is best to control it to 2-4 words.
avoid using polyphonic words
polyphonic words, multiple pronunciations and multiple meanings lead to poor communication and different meanings.
Avoid alleged infringement
Don't use old brands and well-known trademarks, such as "Quanjude" and "Goubuli"
Don't use celebrity brand names
Such as "Ma Yun" and "Wang Jianlin" can't be registered as store names.
the five elements of the name matching industry
Only when the name matches or coincides with the business, can the store take off.
The name is good for the boss.
The CEO of the company likes to use five elements. If the name is good for the boss, the fortune will be good, and the store will naturally flourish.
nice connotation
let the name not only conform to the characteristics of the industry but also have cultural connotation, let the name spread far and wide, and establish its own store brand.
Cannot duplicate the name
Companies with duplicate names exist in the same or similar industries and cannot be registered. For example, "Appropriate Network Technology" and "Appropriate Information Technology" are the same names.
Do not violate well-known trademarks
For example, "Wanda" is a well-known trademark and cannot be registered as a company name;
not to be confused with the names of well-known companies
such as "New Microsoft" and "Microsoft House" cannot be registered as company names.
Try not to use regional names and abbreviations
For example, Shanghai, Lanzhou and Shanghai cannot be registered as company names.
traditional, numeric and English cannot be used
The company name can only be in simplified Chinese.
common words in the industry cannot be used
For example, "Shanghai Computer Technology Co., Ltd." cannot be registered as a company name.
not religious
For example, "Islam" cannot be registered as a company name.
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