Common methods of company naming:
① Logo naming method
Logo naming method is mainly based on physical objects to highlight the distinctive features of enterprise companies, and now it has developed into a part of CIS (Enterprise Identification System) internationally. The famous black monkey hat shop is to make a wooden black monkey into a shop door to show its historical tradition and distinguish it from other hat shops.
② cater to the naming method
Use auspicious expressions that the public likes in the names of company stores to cater to customers' happiness, so as to attract business.
③ naming method of special words
There are two kinds of special words: one is the customary words used in some industries, and the other is the words that some industries especially like in the long-term historical development. The word "Tang" used in Chinese medicine shops, such as Tong Ren Tang and Cai Tongde Tang; The "rooms" used by western pharmacies, such as Huamei Pharmacy and Guanxin Pharmacy; Western restaurants use the word "she", such as Huamei Western Restaurant and Deda Western Restaurant
④ brand naming method
. Generally, it means that companies use their own brand names as their company names after creating brand-name products. For example, Shanghai Lubao Golden Pen Factory and Shanghai Phoenix Bicycle Company used their own brand names.
⑤ elegant naming method
This method of naming shops is a unique commercial naming method in China. Influenced by Confucianism, China has traditionally had a concept of emphasizing literature over business, so some businessmen named commercial places like literati's study, such as Zhai, Ge, Xuan, Ju and Yuan.
⑥ homophonic naming method
Using this method to name a shop seems to be accidental coincidence, but it has ulterior motives, which makes people interesting to read. For example, a Shanghai boss, Yu Pinghan, named the store "Yu Conscience Pharmacy", which is just homophonic with "Conscience" in pronunciation, which makes the public feel that the boss is sincere in not making money in business.
⑦ boasting naming method
The method of boasting is used to name the company, which mainly reflects the advantages of the company's reputation and product quality on the company name in a practical way, so as to increase self-confidence, put pressure on opponents and give the public a sense of trust. For example, Shanghai Jincheng Arts & Crafts Co., Ltd. means that it is invincible in the competition, such as Jincheng Tang Chi, and Shanghai Lean Glasses Co., Ltd. means that the company can strive for perfection in all aspects.
⑧ Auspicious Naming Method
Words such as "Xing", "Long", "Yuan", "Mao" and "Fa" often appear on the signboards of old shops, which is because old businessmen like to get lucky and pay attention to oral colors. For example, the old name Yueshengzhai was founded in 1775, and the store name was Yueshengzhai. The first brewery founded by Chinese people, Shuanghesheng Five-Star Brewery in Beijing, was founded mainly by Shandong people Zhang Ge and Hao Sheng. The name "Shuanghesheng" means "joint venture by both parties and abundant financial resources".
9. Seeking foreign names
The reform and opening up has opened the door for China to go global, especially after China joined the WTO, and the pace of integration into the world has become faster. China people are willing to accept foreign things, including names, and also need foreign public to accept our products. As a result, the general foreign names have become popular, and it is a good way to name companies with foreign names (translated).
Precautions for company name:
① Consistency between Chinese and English
If you don't care about the English expressive power of Chinese characters, make "Dahong" become "Dagong" or "Kaiyuan" become "joking". Then please don't read the rules of the named game carefully, lest your eyes "flash". Without artistic conception, it is difficult for commodities to become attached to the public.
② empathize with others
It is best for a newly established company to have continuity with the old company, so that consumers can have the heart of empathizing with others. For example, Procter & Gamble has a variety of shampoo and washing products produced by the same company. "Shengbao Enterprise" and "Xinbao Technology" are also examples of empathy. If there is a brand or company name of "the taste of the sea" after "the taste of love" and "Master Ma" after "Master Kang", the corporate image will be more persistent in the public mind, so it is easy to think!
③ Make the name impact
Advertisers talk about "impact" all the time. Unfortunately, there are too few names with it, and the company that really has impact on customers is still yesterday.
(4) Different works can't achieve the same result
After many arguments like "heroic belt" and "good back", there is still no argument, and the public is right and the old woman is right.
⑤ The whole world can do it
A car named "NOVA" landed in Spain only to find that NOVA is "something that can't walk" in Spanish. At that time, the naming staff almost shed tears in Barcelona.
⑥ The naming of a
company or enterprise in the world should establish a global awareness, and the pronunciation should conform to the pronunciation habits of foreigners, such as "KODAK", "CANON" and "FUJI".
⑦ upgrading
If you can't upgrade the old goods after the new trade name appears, it will easily drag down the corporate image! Even if you use a one-on-one name. One example is "XXX purified water" after "XXX coke". More conservative companies usually use parent brand to drive sub-brands to ensure the upgrade results.
⑧ It is suitable for a distant view
Because the outdoor billboard industry is becoming more and more popular all over the world, if your company name cannot be recognized by drivers or passengers from far away, the advertising effect will be greatly reduced.
pet-name ruby is suitable for writing
The result of designing glyphs with reluctance is bound to make people shake their heads and sigh.
⑩ Don't be "self-contradictory"
The trade name and the industry the company is engaged in "can't be self-contradictory". If the name of the company is "land, sea and air import company" but it sells baked wheat cakes, it is contradictory and inappropriate to change the name of the company selling tobacco to "Shangri-La".
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