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3. The series of smartphones iPhone developed by Apple is equipped with the iOS mobile operating system developed by Apple. The first iPhone was launched by Steve, then CEO of Apple, on June 9, 2007. Jobs released it, and it was officially released on June 29th of the same year. In 2004, Apple assembled more than 1000 internal employees to form an iPhone R&D team and started a highly confidential project called "ProjectPurple", in which JonathanIve, the behind-the-scenes designer of iPhone, also participated. At that time, Apple CEO Steve? Jobs turned from initially focusing on tablets such as iPad to mobile phones. Apple and AT & amp; T secretly cooperated to create some software and hardware devices-Cingular wireless network at that time-AT&; T also gave Apple investment and great freedom, spending about $65.438+0.5 billion in 30 months. In exchange, Apple promised that the iPhone sold in the United States would be handed over to AT & amp; T exclusive sales. Apple started the development plan of iPhone with the development code of "Purple2". At that time, Nintendo's NDS was popular all over the world, and the design elements of iPhone such as multi-touch were obviously affected.
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