"Monogamy" is a legal system that everyone must abide by, and no one can violate it. However, in China's automobile industry, there is a strange phenomenon of "two marriages for one woman", and it is becoming more and more "popular". "One woman marries two people" pioneered by Volkswagen China's automobile market really has "Chinese characteristics". It not only gave birth to immortal cars such as Jetta and Santana, but also created "one woman marries two people". On the one hand, a foreign car company can find two partners in China (auto industry policy regulations), such as FAW Volkswagen and SAIC Volkswagen, Dongfeng Honda and GAC Honda, FAW Mazda and Changan Mazda, and GAC Toyota and FAW Toyota; On the other hand, in order to balance the relationship between the North and the South, Volkswagen innovatively produced one model separately for two partners, which was a pioneer for Volkswagen in this regard. For example, the Bora and Lavida currently in production are such "identical twins" brothers, but their names and origins are different, and other things such as power systems are the same; Magotan and Passat also have the same relationship. "One woman marrying twice" not only balances the relationship between the two partners in the north and the south, but also creates more "China special cars". For foreign car companies, it is equivalent to developing a new car, but they can get double profits. "One woman marries two" is not just Volkswagen. This year, GAC Toyota will launch a new SUV-Weilanda. In fact, this SUV and the FAW Toyota RAV4 launched last year are brothers who can no longer be close. Weilanda On the basis of "Rongfang", Da only has a small facelift on the front face and tail, and the rest is exactly the same as "Rongfang". In this way, GAC Toyota has another new car. Similarly, the Highlander currently produced by GAC Toyota will be launched later this year, and the news I got is that the new Highlander after the replacement will be put into production by FAW Toyota next year, or it will be named "Lu Ze" or " Lu Fang". In this way, Highlander was also "married to two women" by Toyota Motor to North and South Toyota. In addition, this situation also exists in the products of GAC Honda and Dongfeng Honda. For example, the currently popular GAC Toyota "Haoying" is the same model as the CR-V. The CR-V was named "Haoying" after a minor facelift and is produced by GAC Honda. . Who is the winner in the “one woman, two marriages” scheme? Although the “one woman, two marriages” balances the relationship between the two partners and enriches the product models, it intensifies the conflict between the north and the south. After all, there is fierce competition between models with the same positioning. of. So, who is the winner in "one woman marries two"? It goes without saying that the author believes that the biggest beneficiary of "one woman marrying twice" is the overseas parent company. For example, Corolla and Ralink are the same car. Both cars performed well in the Chinese market last year. Therefore, the overseas Toyota parent company received double benefits. Therefore, Toyota put the Highlander, a super profitable SUV, into a It is also reasonable for two women to marry. In addition, "one woman marries two" also makes up for the shortcomings of insufficient product lines of overseas car companies, creating more new models out of thin air in China, greatly reducing design and research and development costs, and earning more profits. Mazda is the only Japanese car company among Chinese car companies that has not adopted the practice of "one woman to marry twice". The reason is not yet clear, but it has not adopted the practice of "one woman to marry twice", which exposed the shortcomings of Mazda's parent company's insufficient products and also affected Mazda's layout in China. Therefore, the practice of "marrying one woman twice" is indeed in line with China's national conditions and is a strategy that achieves multiple goals with one stone. Dr. Xing Che's Studio
This article comes from the author of Autohome Chejiahao and does not represent the views and positions of Autohome.