The name 8848 comes from the altitude of Mount Everest, focusing on the business elite market segment. Inviting Wang Shi, an entrepreneur who loves mountaineering, to speak for him is also in line with his positioning. High-end business people value the identity and uniqueness of mobile phones more than the configuration and price.
No matter how useful and powerful the iphone is, it is also an arcade in China, which does not reflect the high-end attributes of business people. 8848 is mainly about material and appearance, and leather and titanium can well reflect its high-end positioning. And these are just the most recognizable differences. In addition, excellent advertising and celebrity endorsements have also successfully packaged 8848 into a luxury mobile phone brand. Although the number of target users of 8848 is small, its high price has brought huge profits.
Finally, people who buy 8848 are certainly not stupid. They know that when you see their mobile phones, you can recognize them and know that they have money. Enough!
The founder of 8848 and its reasons
It may be a little strange for everyone to mention the name Du, but when it comes to good memory, good memory, an e-book, an 8848 mobile phone and a small pot of tea that is very popular now, everyone should know it. Yes, the founder of the above products is Du. Compared with other entrepreneurs, Du's business thinking is unique, which is fully reflected in his high-end mobile phone brand 8848.
After investigation, Du believes that there are only four kinds of mobile phones in China: Xiaomi, Huawei, Apple and Samsung, and Vertu. But he thought there should be room for exploration between Vito and Apple, so he founded the 8848 mobile phone.