The "Anta" font is horizontally, vertically and steadily, implying the spiritual quality of starting a business with peace of mind and being a down-to-earth person. From the translation point of view, it embodies the accumulation of hard work, the perseverance of time and effort, and the steady pace of exploring domestic and foreign markets.
Judging from the logo combination, it is refreshing and energetic. The design of the overall logo reflects ANTA's determination to be the "ANTA" of the nation, the "ANTA" of a century, and the "ANTA" of the world.
"Anta" is translated as "Mother Earth" in Greek. It reflects an extremely broad mind and dedication to the world and mankind. Greece is the birthplace of the Olympic Games
"Anta" refers to the Olympic spirit and product sportiness pursued by its brand, covering Anta's culture, soul and modern sports spirit. ANTA's logo that combines Chinese and English shows internationalization, nationalization and professionalism.
Extended information
Anta’s logo design:
Bright red represents vitality and progress. The A-shaped arc creates a sense of space, suggesting rising flight, showing the beautiful combination of power, speed and beauty in motion, implying the concept of pursuing excellence and transcending oneself.
Practice has proved that the long-term market share occupied by the first brand to enter people's minds is usually twice that of the second brand and four times that of the third brand, and this proportional relationship will not be easy. Change.
The name is like a hook, use it to hang the brand on the product ladder in the minds of potential customers. In the age of positioning, the single most important marketing decision you can make is to name your product.
A brand name is like a rubber band, it can be stretched, but there is a critical point. The longer a brand name is extended, the more fragile it becomes. Making the brand name synonymous with the category is the ultimate weapon in business wars.
Reference: Anta official website - the meaning of logo