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The three criteria for a good name are: 1. Good memory, 2. Easy to understand, 3. Easy to spread
1. Good memory.
A good name is easy for people to remember. For example, we are familiar with Apple, Toutiao, and Xiaomi. When we mention them, we know what they do. This is the result of the name being easy to remember.
2. Easy to understand.
A good name must be easy to understand. When we mention WeChat and QQ, we will think of social platforms, and when we mention Toutiao, we will think of news information.
3. Easy to spread.
Mentioning a name will form a certain impression in the user's mind. For example, Mafengwo, a travel website, originally used the word "ant" for ant, and its mascots were an ant and a bee. As a result, the word "ant" for ant was easily confused when introducing it to others, so the website's The administrator changed "ant" to "horse", giving this seven-year-old name a new look and making it easier to spread.