It is very important to give the company a good name. For example, some private companies in Fujian, China suddenly entered the Japanese market one day, but were suddenly banned from selling and sued. The reason was that the companies of these products The name is the same as the names of some places in Japan, which violates Japanese law! When choosing a good company name, you need to pay attention to the following eleven rules.
Rule 1: Legality
There is no doubt that after naming a company, it needs to be reviewed by the industrial and commercial registration agency, and industrial and commercial enterprise registration has many regulations on company names: in "How to Name a Company Smoothly" It is easy for people to overlook the general terms in "Registration", but professional naming companies generally do not have problems, and company naming plans generally have multiple alternatives that can be reviewed and approved by the industrial and commercial authorities. Legality is the primary condition for naming a company. Although there is generally no problem, it still needs to be taken seriously.
Rule 2: Brand uniqueness
Newly established companies generally do not have a brand, but once the company develops, it may quickly establish its own brand status. There are two points to note here: 1. The name of the newly established company should not be accentuated or similar to the existing company name or market brand. This is mainly because once we get involved in an infringement dispute, not only will we give others publicity in vain, but our human and financial investment will also be wasted. 2. Once the brand of a newly established company is launched, other companies in other fields may seize the opportunity. What is most important in the market? Information! Second is corporate brand. If our brand information is not unique and unique, it will be easy for others to miss out on it. This is very common in the international market.
Rule 3: Fall in love with each other
It is best for a newly established company to have continuity with the old company, so that consumers can have a feeling of "moving away from each other". For example, Procter & Gamble has launched a variety of shampoo and detergent products produced by the same company. “Shengbao Enterprise” and “Xinbao Technology” are also examples of empathy. If "Taste of Love" is followed by "Taste of the Sea" brand or company name, and "Master Kong" is followed by "Master Ma", the corporate image will last longer in the minds of the public, so it's easy to think!
Rule 4: Upgrade
If you cannot upgrade the old products after the new product name appears, it will easily bring down the corporate image! Even if you use a stand-alone name. An example of this is the appearance of "XXX purified water" after "XXX Coke". More conservative companies usually use the parent brand to drive sub-brands to ensure upgrade results.
Rule 5: Different approaches cannot achieve the same purpose
The quarrel between "Yingzidai" and "Good back" has been going on for a long time, but there is still no answer. It is fair to say that it is fair. , my mother-in-law said she was right.
Rule 6: Use names with impact
Advertisers talk about "impact" all day long. Unfortunately, there are too few names with it in it, which really have an impact on customers. The company is still a thing of yesterday. Rule 5: Globally viable. A car named "NOVA" was discovered after landing in Spain. NOVA means "something that can't move" in Spanish. At that time, the naming staff almost burst into tears in Barcelona.
Rule 7: No ambiguity
A Japanese cake company was so happy to choose the Latin name "LAPUTA". As a result, when marketing in Portugal, the word became "Firework Girl". Who dares to use cakes that sell meat for a living. It can be seen that the same naming will still produce vastly different effects under different national conditions.
Rule 8: We are one family
The name of a company or enterprise should establish global awareness, and the pronunciation should conform to the pronunciation habits of foreigners, such as "KODAK", "CANON", and "FUJI" The most common features are "concise, powerful and rhythmic".
Rule 9: Reflect the strength of the company
Some naming clients constantly ask the naming company to say that it must be grand and must have a transnational and international name like General Motors, IBM, China Mobile, etc. That way. We often say that names are also information. The name should be suitable for the person, and the name of the company should also be based on the stage of development of the company. Misname is a major taboo in Chinese people's interactions.
Some naming clients even do not understand the national regulations of company names, and they must establish a company with the prefix "China" or "国"! To be honest, it is very difficult to do this. Sometimes even the boss is not clear about his own cultural characteristics. ”!
Rule 10: Suitable for viewing from a distance
Because the global outdoor signage industry is becoming more and more popular, if your company name cannot be displayed by car from a long distance If you cannot identify people or tourists, the advertising effect will be greatly reduced.
Rule 11: Suitable for writing
Designing fonts under difficult circumstances will inevitably make people shake their heads and sigh. Since the dissemination of modern company names is diversified, some print media need to use the written effect of the company name when promoting it. Therefore, good-looking, easy-to-recognize, and easy-to-remember visual effects are also important considerations for whether a company name is good or not.
When naming a company, we should pay attention to the legality, professionalism, brand strategy, and industry characteristics of the company name. At the same time, from the perspective of close integration with the modern market, we should also pay attention to the "internationality" of the company name.