Recently, the 15th meeting of the Conference of the Parties (COP15) of the United Nations Convention on Biological Diversity was successfully held in Kunming, Yunnan. As one of the countries with the richest biodiversity, the world's attention is focusing on China , focusing on China’s biodiversity conservation.
According to the white paper "Biodiversity Conservation in China", my country has achieved fruitful results in the protection of wild endangered animals and plants: the number of giant pandas increased from 1,114 in the 1980s to 1,864; the wild population of Asian elephants The number has increased from 180 in the 1980s to about 300 currently; Tibetan antelopes have increased from less than 75,000 to more than 300,000. Many endangered animals are returning to the public's attention. What is particularly gratifying is that social participation and public awareness in protecting biological diversity have been increasing in recent years. Among these, the public welfare contribution of the Internet cannot be underestimated.
Connecting science popularization across time and space
If when it comes to science popularization, display boards, books or videos come to mind, then you are most likely "out". With the help of innovative digital power such as games, popular science content can achieve great dissemination, cross-border nature and a unique sense of immersion. Science games not only arouse curiosity but also undertake the social mission of spreading science.
This year marks the 35th anniversary of the return of Przewalski's horses to their hometown in China and the 20th anniversary of their release into the wild. This rare species, which is rarer in number than giant pandas, is a national first-level protected animal and is included in the 2008 IUCN Red List ( There are only more than 2,400 horses in the world), but few people know its past and present lives. Until recently, the public had a science popularization "dialogue" with it in "Happy Fun" that spanned 35 years:
The "Run Wild Horse" public welfare science popularization activity was jointly organized by the Shanghai Science and Technology Museum and Le Elements* ** Launched at the same time, it deeply combines popular science topics with innovative games, and uses diverse offline interactive forms to tell the story of this once-extinct species being reintroduced and thriving in the Kalamaili Mountain Ungulate Wildlife Nature Reserve in my country. Przewalski's horse, as the protagonist of this public welfare event, is based on the "Rare Species in China" series of large-scale natural wildlife documentaries originally produced by the Shanghai Science and Technology Museum and won more than 70 domestic and foreign awards. This series of documentaries focuses on the living habits and characteristics of my country's unique and rare species. Its survival status, and "Przewalski's Horse", as the 16th work in the series, shows the unique biological learning ability and magnificent habitat environment of this species. It not only has important ecological value, but also acts as a microcosm to show the world China’s efforts and achievements in biodiversity protection.
Feelable, touchable, and full of fun
Different from the one-way knowledge output of general science propaganda, Le Elements and the game creative team of Shanghai Science and Technology Museum use low-threshold and step-by-step game design to Enhance public understanding of wildlife conservation issues. During the 7-day game event (October 18th-24th), 9 major storylines will be unlocked. Players will transform into the "Guardian Alliance", break through levels, collect forage, and help the wild horses move forward and return to their habitat.
In the early stages of event design, teams from both parties processed and transformed first-hand image materials and popular science knowledge from the Shanghai Science and Technology Museum, integrating the historical origins, species characteristics, living habits and other related content of Przewalski's horses. .
On the main panel of the event, with the help of vivid and interesting art pictures and animations, Xinjiang landforms such as yellow mudflats, deserts, and Gobi are simulated. Weather features such as snowstorms and sandstorms can also be seen, as well as red foxes and golden eagles. , goose-throated antelope and other wild Q-version images are all over it; in the popular science plot, help the wild horses find food sources such as Haloxylon ammodendron and splendens; experience survival challenges such as keeping out the cold in winter, finding water sources, and dust storms, etc., and you can also trigger many interesting Animal events, such as helping a gerbil find its mother, racing with a wild donkey, and meeting a wild horse of the opposite sex
At the same time, the game also carefully sets up the chestnut bear wind chime level flower, the Momo fox tambourine avatar frame, and the public welfare defender A variety of incentives such as avatar frames, charity gift packages, and thank-you letters call on players to help the Mustang return. In the total Mustang running record displayed on the leaderboard, one lucky player will be added for every 50 billion kilometers accumulated. Opportunity to visit the Xinjiang Wild Horse Breeding Research Center and witness the cuteness of Przewalski's horses with your own eyes.
"Run the Wild Horse" game activity
Cross-border communication reaches reality
"This Przewalski's Horse activity is really exciting!"
"I usually like horses, but I didn't expect to see one in Xiaoxiaole today!"
"Przewalski's horse, you really don't know about it?"
Ben Before this event went online, players were already discussing the Mustang in full swing. There were over 10,000 comments in less than an hour, and the number of comments exceeded 60,000 in one day, which shows how much everyone loves and accepts the Mustang.
The event is so popular, thanks to the "caution" of this warm-up - Xiaoxiaole first launched a wave of "Memory Killing" for players, and took stock of the charity objects of Le Element over the years. , arousing everyone's curiosity to guess this year's public welfare protagonist; under the joint planning with the Shanghai Science and Technology Museum, Xiaoxiaole also simulated a "rescue" scene in the player community in advance. In the designed H5 mini-game, as long as you help the wild horse Collect the fallen fodder and water to help the pony grow and unlock popular science knowledge about wild horses. After savoring the suspense and creativity, here comes an even more exciting news - in the name of all players, the game will adopt a newborn male wild horse from the Xinjiang Wild Horse Breeding Research Center for life, and calls on everyone to give the pony a cute name. name.
Xiaoxiaole Community Activity H5 Mini Game
I never expected that on-site visits and naming, these things that make the general public feel that "public welfare is close at hand" are far from over. , Le Elements also teamed up with the well-known design aesthetics blogger @DesignYouth*** to launch the #ThisICanPaint event, which lasted for four days, using the real image of Przewalski's horse as the material, and borrowing inspiration from painters and designers. Imagine that the wonderful collision of public welfare art has brought Przewalski's horse to life again, making people feel the creators' different understanding and expression of wildlife conservation issues. It has also aroused netizens' concern about the rarity of Przewalski's horse and how to protect wild animals. Hot discussion. It is reported that 20 outstanding works will also be displayed in the theme event of the same name at the Shanghai Science and Technology Museum. The event will kick off in the lobby on the first floor of the Shanghai Science and Technology Museum from October 19th to 24th. The activity area will have a Yema science knowledge exhibition wall. , game trial, photo check-in wall, interactive painting wall, the village chief will lead player representatives into authoritative science popularization institutions to jointly appreciate the beauty of science and nature.
#this我可以draw#Excellent paintings
Care for the ecology and help each other
Looking back at the past charity track, Le Element relies on "game charity" In a relaxed and low-threshold interactive form, Le Elements has launched many large-scale public welfare science popularization activities using its premium game "Happy Xiaoxiaole" as a carrier. This year is the fifth year that Le Elements has devoted itself to science popularization, from protecting elephants and rhinos to visiting The Yunnan golden monkeys, from cleaning up space debris to protecting endangered wild horses, draw public attention to wildlife protection and the ecological environment, and actively convey positive value.
The Shanghai Science and Technology Museum, as one of the most popular museums in the world, released the "Biodiversity Conservation Shanghai" during the recent 15th meeting of the Conference of the Parties to the Convention on Biological Diversity (COP15). Initiative" to help protect global biodiversity.
In addition, as a national science popularization education base, the Science and Technology Museum has always been at the forefront of science popularization education and the exploration of science popularization forms, constantly exploring how to innovate science communication methods, improve the efficiency of science popularization communication, and promote the development of the digital science popularization cultural and creative industry. From the first China Popular Science Game Conference to the trial development of more than 30 popular science games, from the "China Rare Species Series" documentary to this "Run, Wild Horse" "movie and game linkage", the Shanghai Science and Technology Museum continues to expand science education breadth and depth.
The "Implementation Plan of the National Science Literacy Action Plan" proposes: "Promote the development of science popularization games and increase the dissemination and promotion of science popularization games." Popular science education and games have the same goal in satisfying curiosity and stimulating creativity. They penetrate each other and are organically combined. As leaders in their respective fields, complementary advantages and full sharing of high-quality resources are the basis for cooperation between Shanghai Science and Technology Museum and Le Elements. In the collision of science and art, both parties have realized the popularization, gamification, and artization of scientific resources. Le Elements has officially become a member of the "Science Popularization Friends Circle" of the Shanghai Science and Technology Museum, jointly popularizing scientific knowledge and conveying the positive value of games.