Fishing in Chagan Lake in winter pays great attention to the sense of ceremony. The first fish caught every winter is called "Tou Fish", which is a good start in China traditional culture, and so is winter fishing. Many tourists and businesses are eager to buy the "head fish" which symbolizes good omen, so the first fish is auctioned every year, and the price is even more incredible. From the initial tens of thousands of yuan to hundreds of thousands of yuan and now millions, Chagan Lake Head Fish can be said to be a legend. In this year's winter fishing activities, the head fish of Chagan Lake was auctioned at a sky-high price of 2,999,999, and a fish can be sold for nearly 3 million. Surely many people dare not even think about it. So what are the mysteries behind this?
First of all, the auction of head fish is to create momentum, publicize the popularity of this activity, and attract tourists from all over the country to visit and travel. On the surface, it is just an auction, but in fact it has made great contributions to the local tourism industry, and the benefits brought to the local area have far exceeded the price of the head fish. Winter fishing is one of the "eight scenic spots in Jilin", so it is highly valued by local people. A head fish can drive the development of the whole Chagan Lake fish market, and this business will not lose money.
So buying a fish for 3 million is also a publicity advertisement. This publicity is well done. The chubby fish yield in Chagan Lake can reach several hundred thousand Jin every year. This market is very broad. If you want to get good sales of chubby fish, you must make great efforts in publicity. I don't know what you think. Welcome to leave a message in the comments section.