White cat, black cat, big dog, ant, in the face of these words, do you think of a car or a zoo?
Next, we add the above words to the car brand.
Euler White Cat, Euler Black Cat, Haval Dog, Chery Ant, when you see here, whether you are still confused or not, you need to know that these are the names of new cars.
It's hard to imagine that if these cars are put together, there will be a story of the cartoon Zootopia-Crazy Auto Animal City.
Why have a number of animal car names appeared recently? How will the car name develop in the future? Please look down.
■? Brief introduction of "animal" model
Ola white cat
The third model of Euler, a new energy brand of Great Wall Motor, is positioned as a mini-car. The battery capacity is available in 34 kWh and 38 kWh versions. NEDC cruising range corresponds to 360 km and 40 1 km respectively. The 360 km version has a maximum power of 35 kW and a maximum torque of 125 Nm. The maximum power of version 40 1 km is 45 kW. The official guide price range is 75,800-88,800 yuan.
By the way, no matter what color the car is, his name is white cat.
As the annual modified model of Euler R 1, the new car not only has a more memorable name, but also adds a top model with a maximum power of 45 kW and a maximum torque of 125 Nm on the basis of the original power version. The NEDC cruising range is 30638+030 Nm.
Euler Good Cat is a brand-new small pure electric SUV owned by Euler, which was officially unveiled at Chengdu Auto Show for the first time. Later, it was officially named Good Cat, and together with the white cat and black cat mentioned above, it formed the "cat family". The maximum power of Euler Good Cat is 105kW, and the ternary lithium-ion battery produced by honeycomb energy will be used.
As a brand-new model of Haval, the positioning of Haval Big Dog is a compact SUV. In the early stage, the new car will be equipped with 1.5T engine, with the maximum power of 124kW, and a four-wheel drive version with optional rear differential lock will be introduced. In the future, models equipped with 2.0T engine will be introduced.
Chery New Energy's brand-new pure electric medium-sized SUV codenamed S6 1 was officially named "Ant". The new car is based on the pure electric platform LFS being developed by Chery New Energy, with a cruising range of 5 10 km. It is expected to be officially launched in the third quarter of this year.
However, in the face of the above four Great Wall players, Chery ants are quite popular.
■? Not just "animals"
As we all know, with the trend of electrification, many new forces have emerged to build cars. When they name the brand, it can be said that they have their own magical powers.
It was not until the above-mentioned vehicles named after "animals" appeared that this convention was completely broken. In addition, the "rule breaker" is not satisfied with this. Great Wall Motor recently released two global vehicle platforms, "Lemon" and "Tank". Although it is not an animal name, it still belongs to the style of "flying by yourself". There is no denying that these names are really impressive and easy to remember and spread.
Lemon platform is located in the global high-intelligence modular technology platform, with strong extensibility, and the wheelbase is 2650-3005 mm. The products can cover three major market segments: SUV, car and MPV. The models can cover small cars, compact cars, medium-sized cars, medium-sized cars and large cars, and can adapt to four power schemes: fuel, multiple hybrids, pure electric vehicles and hydrogen fuel cells.
The third-generation Haval H6, which will be officially launched in August, will be the first mass-produced model of Lemon Platform, and the first-generation hydrogen fuel cell under Great Wall Motor will also be born on this platform on 202 1.
The tank platform is located in the global intelligent professional off-road platform with a wheelbase of 2,750-3,750 mm, and its models cover three major market segments: SUV, MPV and pickup truck, and the model level can cover medium-sized cars, medium-sized cars and large cars. The wading depth of the platform is 965mm, the climbing degree is 100%, and the minimum ground clearance is 224 mm.
During the Chengdu Auto Show, the tank 300, the first mass production model of the tank platform, was officially unveiled. The new car is a hard-core compact SUV based on non-loaded body, which will be equipped with three differential locks in the front, middle and rear, and there are nine driving modes to choose from. In the future, the platform will also build more hard-core SUV models with different sizes.
■? There are also "animal" car names abroad.
At present, naming cars after animals is a relatively new phenomenon in China market, but in fact, this method has long been adopted by the "predecessors". Lamborghini, a famous sports car brand, not only has the symbol of a cow, but also many of its models have the tradition of using names related to cows.
1990 Diablo, named after a fierce bullfight with an epic battle. Besides, Diablo also means "ghost" in Spanish.
Murcié lago, the "successor" of Diablo, was named after a bullfight that didn't die after several battles in the Middle Ages. This word means "bat" in Spanish.
Gallardo, an entry-level sports car, is named after one of the five traditional bullfighting varieties in Spain. This kind of bullfighting is famous for its extraordinary bravery and aggressiveness, and its other major feature is that it maintains vigorous energy until the last moment.
It is not difficult to see that Lamborghini's car name generally adopts the name of a specific breed of cattle, or directly transplants the name of a cow with allusions to the car. The advantage of this name is that it can give different models a unique temperament.
Let's go back to the name of the animal car that recently appeared in China brand. Most of them are named after animal types. Although there is a little lack of unique temperament and high-end feeling, considering that the positioning of relevant models is mostly simple at present, it is more important that the car name is approachable and easy to remember.
However, if we continue to introduce vehicles with higher positioning in the future, we might as well learn from the practice of "predecessors" and adopt specific animal breeds to name them, such as Persian cats, Scottish folding ears cats, or Du Binquan, border collies and so on.
■? Bangping branch
I don't know if you have noticed that the name "Sao Operation" mentioned in the article, headed by the Great Wall Department, seems a bit out of line in the automobile circle, but it is commonplace in the fields of electronic products and software apps, such as Apple mobile phone, Xiaomi mobile phone, Mango TV, watermelon video, horse cell travel, dragonfly FM and so on. We have long been used to these names.
This can not help but make people associate the future trend of automobiles with the development of electronic products. Don't think that this is a divergence of thinking out of nothing, because the idea of building a car is quite similar to that of electronic products now. The most impressive thing is OTA upgrade-upgrading the in-vehicle system through the network, improving vehicle performance, and even opening new functions, which is simply impossible in the era of fuel vehicles. However, with the promotion of the "new four modernizations" of automobiles, this has become a routine for major new forces to build cars. Great Wall Motor's "fame storm" also shows that it is seeking a way to survive through transformation.
In the future, as the tool attributes of cars become more and more obvious, we may really look at cars like watching mobile phones or even apps.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.