As the saying goes, "a cure-all cures all diseases", which shows that women's resistance to bags is almost "zero". As another form of bag that has appeared in recent years, handbags are loved by many young women. Brand is a "weapon" for handbags to attract consumers. How can companies name handbag brands in a way that is conducive to sales?
Handbag brand naming strategy
1. Strong affinity< /p>
Affinity depends on the style, characteristics, tendencies and other factors of the brand name. When naming, the same "language" as the target consumer group should be used.
2. Novel and unique
The handbag brand name should be fresh, follow the trend of the times, and create new concepts; the name should have a unique personality and avoid confusion with other brand names.
3. Simplicity
The name is simple, concise and easy to spread. How many four-syllable brands can you remember? Except for century-old brands such as Coca-Cola, there are few successful four-syllable brands on the market.
4. Loud
The brand name should be easy to pronounce. Words that are difficult to pronounce or have bad phonology are not suitable as names. Words with initial consonants "k, b" and final syllables such as "ang, ong" are often pronounced louder, and the intonation is better to have ups and downs to achieve a cadence effect.
The naming of the brand trademark should not be too complicated or lengthy, but should give people the impression of being simple, concise, easy to read and easy to remember. If the name is too long or has no characteristics, the impression will be rough and superficial, and people will not remember it for long, let alone spread the corporate image.