brand naming requirements of traditional Chinese medicine facial mask
1. The brand name of traditional Chinese medicine facial mask has the effects of whitening, removing spots, removing dark circles, removing red blood and removing acne, and the effect is great.
2. Have a poetic, simple and memorable name.
3. The name should not be too long for three words.
4. Listen, is the brand name simple and loud, catchy and magnificent?
5. easy to remember, whether the brand name is easy to remember, whether it has memory points, association and relevance.
6. Good intentions, whether the brand name is meaningful, whether it conforms to mainstream culture, whether it is consistent with product characteristics, whether it is consistent with market positioning, and whether it is consistent with target consumer groups.
7. It's easy to say, besides catchy brand names, whether there is a story, a chew, a spreading point and whether it can become people's talk after dinner.
8. Good-looking, whether the brand color and shape are refreshing, eye-catching and attractive, whether it conforms to the product characteristics, whether it is easy to associate, whether it has memory conditioned reflex, etc.
9. easy to use, use, that is, use and eat; Easy to use, that is, comfortable to use and delicious to eat. This is to implement the specific product quality or service quality, as Li Xiaolong, the top ten brand marketing consultant in China, said, "Quality is the life of a brand".
brand naming method of traditional Chinese medicine facial mask
1. Named after the enterprise name
This brand named after the enterprise name highlights the brand name and reputation of commodity producers, which can deepen consumers' understanding of the enterprise, help highlight the brand image and achieve better communication effect with less advertising investment.
2. naming animals and flowers
naming animals and flowers with beautiful images can arouse people's attention and affection for goods and pursue some symbolic significance.
3. Naming according to people's names and place names
This kind of name attracts consumers with the reputation of people and places of origin, or arouses people's imagination of goods with historical and legendary figures.
4. Naming products according to their manufacturing technology and main components
Naming products in this way can make consumers have a sense of trust in their quality.
5. Name
with auspicious words or commendatory words with emotional color to arouse people's goodwill towards the goods.
6. Naming with invented words
Breaking the convention of expressing the meaning of commodity names with ingenious and meaningless words, and achieving an unusually striking effect.
7. Naming transliteration in foreign languages
Naming in this way has a sense of the times and makes people feel modern and fashionable.
brand naming taboo of traditional Chinese medicine facial mask
1. Font
Font is also one of the factors to be considered. There are similar font problems in meaning and English. For example, AYDS Company mentioned above is only one letter away from AIDS, and so are Chinese characters, so we should pay attention to it when using it.
in some cases, especially after the brand name is designed as a logo in calligraphy, it is easy to be misunderstood, counterfeited and exploited.
2. The word meaning
is polysemous. That is, there are many interpretations of a Chinese character, and improper selection will cause misunderstanding or jokes, giving people a handle.
3. Homophonic
Different words have the same or similar pronunciation.
For example, if the word "Pei Meng" is chosen as the name of an enterprise, the word "Pei Meng" sounds the same as "Pei Meng", which is extremely reminiscent, and more importantly, it will affect the acceptance of the appointment.
4. Pronunciation
In Chinese, a word often has multiple pronunciations, that is, polyphonic words, which must be observed when naming. For example: emphasizing, facing the DPRK, being happy and being enlightened. Multi-tone words will bring improper recognition and affect the market effect.