First, provide solutions. For example, as a shoe store owner, it is not enough to ensure the quality of the shoes sold. You should hire salespeople who know how to help customers find suitable clothes, provide delivery service to customers and are willing to accept special orders.
Second, truly respect customers. Most shoe stores shout the slogan of respecting customers, but only a handful of shoe stores really do it. You know, rude sales methods are not only manifested in employees' listlessness, rude attitude and lack of enthusiasm. Messy goods, unreasonable placement, no signs, messy prices and so on are all disrespectful to customers. Excellent shoe stores will turn this basic concept of respect into a series of specific operations around people, policies and environment.
Third, establish emotional connection with customers. Most shoe stores ignore the opportunity of emotional communication with customers and pay too much attention to the price. However, the promise of low price may meet the rational requirements of customers, but it cannot stimulate their perceptual needs. Many shoe stores have made the mistake of ignoring customers' feelings. They only pay attention to attracting customers by price, blindly emphasize cost saving, and completely ignore the pleasant feeling brought by the brand-new shoe store environment. On the contrary, excellent shoe stores strive to establish intimacy, love and trust with customers. For example, the Journeys shoe store chain strives to create a cultural atmosphere that conforms to the characteristics of teenagers.
Fourth, set a fair and reasonable price, not the lowest price. Many shoe stores stimulate customers' consumption through false price reduction, which will only lose customers' trust. A good shoe store knows that value equals the customer's all-round experience. They implement the principle of fair pricing, promote sales appropriately, and will not drive up prices when demand suddenly increases, thus providing protection for the products they sell.
Fifth, provide convenience for customers. Modern people cherish time like gold, so shoe stores must make it easy for customers to find the goods they want and check out quickly. ShopKo, a discount chain, is well aware of this and brings tangible convenience to customers through neat and orderly storefront display, flexible checkout channel setting and other means.
These five principles are the five pillars that support the shoe store. Without any of them, enterprises can't succeed. Although the competition in shoe stores has never been so fierce as it is today, this article mentions that hundreds of other excellent clothing stores are still thriving, because they know that the promise of "lowest price" cannot replace the emphasis on customers' shopping experience, and the five pillars have created their brilliance.