A store name with a unique design, easy to read and remember, and rich in art and image can quickly capture the public's vision, arouse their strong interest and rich imagination, and leave a deep impression on them. impression. Easy to remember and catchy, creative and unique, it will strongly attract your customers. The editor below will introduce to you the five things to know when naming a women's clothing store!
The five things to know about naming a clothing store:
1. Will the pronunciation be smooth and easy to remember?
2. It is not similar to other company names and will not be confused
3. The meaning of the word is beautiful and consistent with the company's image
4. It is easy for foreigners to pronounce and use English words Expression
5. Will the name and industry image make people feel contradictory
6. Within one second, let people know what the product is selling
Taboos and precautions when naming a clothing store
Taboos when naming a clothing store 1. Avoid bad intentions
For example, you happen to be engaged in the manufacture and sale of cosmetics, so you have your own whims. I want to register "Heroin" as a trademark and let consumers purchase it by name. Then you may enter the Trademark Office with excitement but come out disappointed! Because the word "heroin" has the same pronunciation and synonyms with drugs, which obviously violates the so-called principle of good customs and habits. Besides, the propaganda method is too poisonous! It harms both others and ourselves!
Name taboo 2. Avoid polyphonic characters
Using polyphonic characters to name your store is like using uncommon characters. It will also bring great inconvenience to people's calls. The meaning itself is not clear enough. When the name has two or more pronunciations, it is easier for people to feel at a loss. For example: Lehai Restaurant, the word "乐" has two pronunciations, one is LE and the other is YUE, which makes people wonder which pronunciation is better. For example, the following characters have two readings, including Xing, Sheng, Zhong, Qian Chao, etc. Of course, we are not saying that polyphonic characters should never be used in naming. But at least ensure that others can determine its pronunciation and not mispronounce it.
Taboos in naming 3. Avoid using partial characters
Trademark names are for consumers to call, and the popularity of the words should be taken into consideration. However, it is regrettable that some trademarks There are also some very serious problems with naming. A certain soy protein powder factory named its soy protein powder, instant soy milk products and other products "Gang Feng" as a trademark. Not only ordinary farmers and citizens don’t recognize such a trademark, but perhaps even teachers in universities may not recognize it. It is difficult for us to imagine that such a trademark can become a famous brand trademark, and it is also difficult to imagine that products with such a trademark can sell well in the market.
When it comes to naming a store, a good name is just like a good article, finding magic in the ordinary, rather than relying on uncommon characters, multi-stroke characters and variant characters. "Sitong", "Fangzheng", "Jinlinong" and "Master Kong" are all pleasant names, which one is not a commonly used word.
Taboos in naming 4. Avoid obscure meanings
The meaning of opening a store name is that the pronunciation is too profound and others cannot understand it. Just like choosing a rare word, although the meaning is good, no one understands it, and the meaning is meaningless no matter how good it is.
Enterprise and trademark names have functions such as indicating the nature of the enterprise and implying product functions, and are required to be highly readable. For example, according to "Guangming Daily", there is a naming museum in Lanxi City, Zhejiang Province. They first gave themselves a meaningful name, "Children's Names". But after the sign was put up, no one else understood it. The shop owner quickly added the sign "Lanxi Corporate Culture Service Co., Ltd." next to the store name to supplement it. What does "turning a stone into a sheep" mean? According to the ancient book "The Legend of Immortals", there is an ancient legend that Huang Chuping's sheep were led to a stone chamber in Jinhua Mountain by a Taoist priest. When his brother first started looking for it, he saw white stones. When Chu Ping scolded him, all the stones turned into sheep. The name of a small shop that serves the public contains such a mysterious allusion. No wonder people can't understand it. Both are naming houses, "Yuan Ming Lu" and "Zheng Ming Zhai" are popular and evocative, and the store name itself is an excellent advertisement.
Taboos in naming 5. Avoid using unlucky characters
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Unlucky names are a taboo in business naming.
Because it not only gives the owner of the name a bad association, but more importantly, it will affect others' acceptance of the subject, whether the subject is a person, a company, or even politics.