1. Founder nomenclature: Using the founder’s name as the trademark name makes the person’s image and name easier to remember and recognize, which is conducive to promotion and publicity. At the same time, the registered trademark is not easy to be repeated; 2. Vision naming method: Use the future goals that the company or product hopes to achieve as the brand name. The name chosen by the vision method can allow consumers to see the future and hope, and generate expectations and recognition for the company and products; 3. Chinese and foreign naming methods: Choose an English word related to the trademark and translate it into Chinese with similar pronunciation but different meanings to make the name of the trademark fashionable and international.
1. Founder Nomenclature
Using the founder’s name as a trademark name makes the person’s image and name easier to remember and recognize, which is conducive to promotion and registration at the same time Trademarks are also not easy to repeat. People's names are easier for consumers to remember, and they are also helpful in building trust. People have more trust in people and things with well-known names.
2. Vision naming method
Use the future goals that the company or product hopes to achieve as the brand name. The name given by the vision method can let consumers see the future and hope, and have a positive impact on the company. and products generate expectations and recognition. If a company wants to develop, it needs to have a goal vision, which is the company's development direction. Using this goal as a name can subtly remind the team of the direction of progress, and some customers or employees who understand and recognize this goal will continue to join.
3. Chinese and foreign naming methods
Chinese and foreign naming methods refer to choosing an English word related to the brand and translating it into Chinese with similar pronunciation but different meanings. For example, Haier air conditioners are sourced from Haier, and Gree appliances are sourced from Gree. The implication of Chinese and foreign naming methods is that they are foreign-style, international, and in line with modern people's aesthetics.
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