There are five main ways to name a brand: 1. Regional naming method: combine the brand with the region and name it using words that represent the region; 2. Chinese and foreign naming methods: choose a suitable English or Words in other languages, and then the name is translated into Chinese with similar pronunciation but different meanings; 3. Image naming method: using images of animals, plants or common things in life as brand names; 4. Functional naming method: using the efficacy of the product as the name , people can understand the function of the product through the brand; 5. Number nomenclature: combine different numbers into words with different meanings, such as 999, 888, 1314, etc.
1. Regional naming method
Combine the brand with the region so that the brand can start with the help of the region. When a brand gradually gets started, the first thing it can get is the support of local people and reputation. After it gradually becomes bigger and stronger, it can also enter the field of vision of other places with its regional name. The famous Tsingtao brand beer is a product named after the place. Nowadays, when people see the word Qingdao, they think of beer, and when they see beer, they think of Qingdao, which is mutually beneficial and supports growth.
2. Chinese and foreign naming methods
Chinese and foreign naming methods are to choose a suitable word in English or other languages, and then use the Chinese transliteration method to translate the name into Chinese. The Chinese transliteration method refers to the translation of Chinese based on pronunciation without meaning. For example, the name of mark is translated as Mark, and the drink COCA-COLA is translated as Coca-Cola. The name of Chinese and foreign naming methods has an English meaning, giving people an international feeling and increasing the brand grade.
3. Image naming method
Using the image of an animal or plant as a brand name is also a very quick method. For example, the "Seven Wolves" costumes give people a wild and brave feeling. The "Sacred Elephant" floor gives people the image of a floor that is difficult for elephants to trample; there are also "Big Red Eagle", "Panda", "Camel Brand", "Peony", "Green Bamboo", etc. Using the image method to name the brand, with the help of images of animals and plants, can make people associate and feel friendly, and improve the speed of cognition.
4. Effective naming method
A brand is the face of a product and its image in the minds of consumers. The brand name needs to be closely related to the efficacy of the product, so that new consumers can understand what our products do through the brand. This is the effect of naming methods with efficacy in their names, such as Rejoice, Safeguard, Yunnan Baiyao toothpaste, etc.
5. Number nomenclature
Chinese numbers have many uses, especially in names. According to the homophony of numbers, we can combine different numbers into words with different meanings. For example (520 means I love you), (1314 means a lifetime), (99 means a long time), etc. There are also many brand names named with numbers around us, such as: Sanjiu 999 cold medicine, 555 cigarettes, Sany Heavy Industry, etc.
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