1. The name should conform to the pronunciation, meaning and shape of the word. It should not be uncommon and difficult to recognize. It should be easy to write and recognize, and there should be no homophonic sounds, which will make people have bad reverie.
2. The name should be in line with communication, easy to identify and conducive to popularization.
3. The name should conform to the industry and corporate culture of the magazine, highlight its own advantages, and avoid being similar or identical with other enterprises, especially close to the same industry.