The names of medical device companies have meanings
The names of medical device companies have meanings. With the continuous development of science, there are more and more medical device companies. It is very difficult to name a company. Being particular, many people think of a nice and meaningful name. Let’s share the meaning of naming a medical device company. The name of a medical device company has a meaning 1
01. Name it with words that are auspicious, joyful, bright and powerful
All operators hope that the company can develop smoothly and auspiciously and have a bright future. To become a prestigious medical device company, this naming method is the simplest and most direct, and it is a good choice.
02. Naming the company’s product positioning
It shows that the company’s main business can reduce communication costs with customers to a certain extent, which is very beneficial to the company, and this clarity A clear naming method can leave a good impression on customers.
03. Choose a name with reference to idioms or classics
When choosing a name with a meaning, you can start with the connotation. Whether it is a reference to classics or idioms, poems, etc., you must choose the right one. The meaning is good, such a name is auspicious, has culture, connotation and excellent meaning.
04. Name according to the company’s service philosophy
The company’s philosophy is generally to serve the public, so the name must be down-to-earth enough to arouse the public’s enthusiasm. Such a name will make people feel good about it, and the company's operations will naturally improve. However, on this basis, some in-depth views must be added to have a good meaning.
A case study of meaningful names for medical device companies
Mindray
- an international brand made in China
The word "Mai" means to pick up the feet and move forward, which means that the company can face the difficulties even when there are ups and downs, and still move forward after overcoming the ups and downs; the word "Rui" means auspiciousness, and it is used in the name of the company to hope for peace and success. .
Anjian Technology
- the world's leading dr medical device supplier
Anjian refers to health and safety, which is also the company's service concept. Technology Naturally, it refers to medical devices, which corresponds to the product industry. The name implies that the company's industrial technology can bring people safety and health.
Yuyue
- Leader in rehabilitation medicine
United Imaging
- Breakthrough leader in domestic high-end equipment
The word "lian" means connection and union. When used as a company name, it means unity and strength. The main industries are molecular imaging, rays, radiotherapy, and scanning. This is consistent with the word "shadow" in the name, which is very good. Appropriate and natural. The name means that the company is united and will carry forward the company's business. Medical device company names have meanings 2
Methods of naming medical device companies
1. Auspicious naming methods
"Xing", "Long", " The words "Yuan", "Mao" and "Fa" often appeared on the signboards of old shops. This is because businessmen in the old days liked to seek good luck and paid attention to oral color. For example, the time-honored Yueshengzhai was founded in 1775, and the store name was "Yue Shengzhai". "Shengzhai" means "prosperous every month"; the first brewery founded by Chinese people, Beijing's Shuanghesheng Five-Star Brewery was founded by Zhang Ge and Hao Sheng, both from Shandong, who raised funds and was named "Shuanghesheng". ", which means "co-organized by both parties, with abundant financial resources".
2. Catering to the naming method
Use auspicious words that the public likes in the names of company stores to cater to customers' happiness psychology and attract business.
3. Logo naming method
Logo naming method mainly uses physical objects as symbols to highlight the distinctive characteristics of the company. Now it has developed into CIS (Corporate Identification) internationally. As part of the system), the famous Black Monkey Hat Shop uses a wooden black monkey as the store door to show its historical tradition and distinguish it from other hat shops.
4. Brand naming method
Brand naming generally means that after a company creates a famous brand product, it then uses its own brand name as the company name, such as the former Shanghai Lvbao Gold Pen Factory and Shanghai Phoenix Bicycle Company both named their companies after their respective brand products "Lvbao Gold Pen" and "Phoenix".
5. Name combination method
For example, the Japanese Panasonic Electric Company and the American Ford Motor Company we mentioned earlier belong to this type of naming method.
6. Yazi naming method
This method of naming stores is a unique commercial naming method in China. Because China is influenced by Confucianism, there is a traditional concept of emphasizing literature and suppressing business, so some businessmen also name commercial places like literati's study rooms, such as "Zhai", "Pavilion", "Xuan", and "Ju" , "garden" etc.
7. Common proverb naming method
Common proverbs are more colloquial to the people, and the names of companies named using common proverbs can be accepted by the majority of the public. The famous Wang Mazi, Goubuli, etc. are all named after common sayings. The loud names such as "Haochilai" Melon Seed King and "Xiandelai" Spare Ribs give people a sense of intimacy.
8. Homophone naming method
Using this method to name may seem like a coincidence, but it actually has ulterior motives and makes it interesting to read, such as Yu Ping, a Shanghai boss. Han took the name of his store "Yu Liang Liang Pharmacy", which phonetically sounds the same as "have conscience", which made the public feel that the boss was sincere in doing business and not making illicit money.
9. Bragging naming method
Using the bragging method to name is mainly to realistically reflect the advantages of the company's reputation, product quality, etc. in the company name, and give yourself Increase confidence, put pressure on opponents, and give the public a sense of trust. For example, the meaning of Shanghai Jincheng Crafts Society is that it is invincible like Jincheng Tangchi in the competition. The meaning of Shanghai Jingyi Glasses Company is that the company can strive for excellence in all aspects.
10. Seeking foreign naming methods
Reform and opening up has opened the door for China to the world. Especially after China joined the WTO, the pace of integrating into the world has accelerated, and the Chinese people are willing to accept it. Foreign things, including names, also require the foreign public to accept our products, so there has been a general trend of foreign names. Naming a company with foreign names (translated) is also a good way.
Principles for naming medical device companies
(1) Pay attention to people and strive to explore the cultural heritage of the company name when naming;
(2) Pay attention to geographical location, When naming, strive to expand the historical potential of the company name;
(3) Pay attention to the time, and strive to develop the contemporary connotation of the company name when naming;
(4) The iconic and identification functions should be strengthened , avoid similarities;
(5) The unity of company names, brands and trademarks should be strengthened;
(6) Featureless company names should be avoided, and the "" of the name should be highlighted. Personality".
Taboos in naming medical device companies
First: Avoid using polyphonic characters when naming a company;
Using polyphonic characters in naming a company is like using uncommon characters. It will also bring great inconvenience to people's calls, and the meaning itself is not clear enough. Polyphonic names are more likely to be confusing when the name has two or more pronunciations.
Second: avoid using partial characters when naming the company;
The company name is for consumers to call, and the popularization of the wording should be taken into consideration. However, it is regrettable that Some companies also have some very serious problems with the use of characters in their names, that is, they particularly like to use a large number of partial characters to decorate their names. Sometimes, not to mention ordinary farmers and citizens, not everyone, even teachers in universities, may not recognize them. know. It is difficult for us to imagine that such a company can become a famous brand company, and it is also difficult to imagine that such a company's products can sell well in the market. Many times, a good name is just like a good article, it is the magic found in the ordinary, rather than relying on uncommon characters, multi-stroke characters and variant characters.
Third: Avoid vague meaning when naming a company;
The meaning of a company name is vague because the pronunciation is too profound and others cannot understand it. Just like choosing a rare word, although the meaning is good, no one understands it, and the meaning is meaningless no matter how good it is. Enterprise and company names have the functions of indicating the nature of the enterprise and implying product functions, and are required to be highly readable. Not to mention the company's name itself is an excellent advertisement.
Fourth: Avoid using unlucky characters when naming a company;
Naming a company with an unlucky meaning is a taboo in business naming. Because it not only gives the owner of the name a bad association, but more importantly, it will affect other people's acceptance of the subject, whether the subject is a person, a company, or a commodity, and even politics will be affected. An unlucky name is actually related to people's acceptance of an official, which shows the great influence.