1. Image naming method: Use the name of a thing that is common in people's lives or can be associated with it as a brand name. People can associate this thing with the brand name, and the sense of picture can deepen the memory and impression. , when you see this thing in life, you will think of the brand named after it; 2. Founder nomenclature: using the founder’s name as the brand name is conducive to brand promotion, because the person’s image and name are more It is easy to be remembered and recognized by people; 3. Chinese and foreign naming methods: choose an English word related to the brand and translate it into Chinese with similar pronunciation but different meanings to make the brand name foreign and international.
1. Image naming method
Image naming refers to using the name of a thing that is common in people's lives or can be associated with it as a brand name. People can associate it with the brand name. The image of this thing can deepen the memory and impression. When you see this thing in life, you will think of the brand named after it. For example, the names of brands and companies such as Big Red Eagle, Septwolves, Douyu, and Huya are all things that people can associate with.
2. Founder Nomenclature
Using the founder’s name as the brand name is conducive to brand promotion, because the person’s image and name are easier to remember and recognize. . When people meet for the first time, they need to introduce themselves. Knowing each other's surnames can increase trust. Using the boss's first or last name as the brand name can give people a sincere and aboveboard feeling, just like discussing business with the boss himself. People's names are also easier to remember. After the brand develops well in the future, it will also be easier to build an image and accumulate reputation.
3. Chinese and foreign naming methods
Chinese and foreign naming methods refer to choosing an English word related to the brand and translating it into Chinese with similar pronunciation but different meanings. For example, Haier air conditioners are sourced from Haier, and Gree appliances are sourced from Gree. The implication of Chinese and foreign naming methods is that they are foreign-style, international, and in line with modern people's aesthetics.
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