The name should be concise.
Succinctness does not mean short word length. Simple names reuse only a few letters of the alphabet. For example, although Coca-Cola has 8 letters, it actually only uses 4 letters.
A concise name is easy to spread, concise and clear at a glance. It is easy to attract customers and greatly improves the possibility of people spreading the name by word of mouth. It can also convey a wide range of meanings to consumers, which helps to attract the attention of the brand. Association, arousing the desire to communicate.
In the early PC market, there were only five brands, namely: Apple II, Commodore Pet, IMSA8080, MITS Altair8800 and Radio Shack TRS-80. Guess who is the most successful? (Hint: Which name is the simplest and easiest to remember?)
When you have several names that seem equally good, it is wise to pick the one with a better nickname, that is, one that is better suited for spoken language ized vocabulary. Naming names such as "Master Kong" and "Wangwang" save companies a lot of communication costs.