People who do business are willing to give their shops a catchy, memorable, auspicious and festive name. From ancient times to the present, there is no exception. If you have a good name, your reputation will spread far and wide, and you will be famous for thousands of miles. Business is prosperous, everything goes well, and wealth is abundant.
When a store opens, it is common sense for people to give their business a name that is both resounding, auspicious and memorable. Some cited scriptures or looked for people to name them, so some naming companies were born, specializing in naming people or stores. Unexpectedly, this also became a profession. Just like writing family letters and settling accounts for others, it adds a touch of interest to some people who like to be wordy.
Some shops like to post a couplet on both sides of the door:
Business is booming from all over the world, and wealth is flourishing as far as Sanjiang
Such a grand and heroic statement with a world-wide mind. , expresses the aspirations of many people who dream of getting rich. If coupled with a resounding name, the business will be booming, the wealth will be rolling in, and the money will be made every day.
If you think about it carefully, there are about four types of sources of store names:
One type is the name given by superiors. For example, ancient emperors and ministers, and today's heads of state at all levels bestow inscribed titles. It is a great honor for any store owner to get such a name, because he can rely on the prestige of his superiors to do business, which is a particularly practical and useful intangible asset. How many people wish for it?
The second category is the combination of place names, names of places of interest, foreign names, serial numbers and physical objects sold. Such as Laobian Dumpling House, Chongqing Hot Pot, Xibaotai Restaurant, Laoye Court Grain Store, Paris Night Club, California Beef Noodle House, First Department Store, Third People's Hospital, etc.
The third category is named according to auspicious words. Such as prosperity, happiness and auspiciousness, family joy, congratulations on getting rich, prosperity, peace of mind, prosperity, victory, prosperity, harvest, satisfaction, youth, youth, beauty, etc. They can be used separately, such as prosperous store, auspicious credit union , Ruyi Grocery Store, Ping An Insurance Company, etc.; you can also recombine individual words with each other or match them with Xiang Wan, Yong, Jiu, Jiu, Qiang, Chang, Chang, etc. to achieve long-term and solid effects, such as Hehuan Self-Singing Hall, Wangfa Snack Shop, Yongxing Grocery Wholesale Department, Wanlong Restaurant, etc. It is concise and nice, one can give customers a sense of comfort, and the other can inspire and hope that their store business will get better and better, and the money will come rolling in.
The fourth category is unique and unexpected store names. It can often be passed down through the ages and endure for a long time. For example, Goubuli Baozi in Tianjin and Quanjude Roast Duck in Beijing are time-honored brands that are famous all over the world. They have opened many branches across the country, and many gourmets come here to feast on them.
There is a lot of knowledge in naming a store. To choose a particularly good name, you need to have a good foundation in ancient Chinese literature. Reading more ancient books is of great benefit to absorbing the essence of the predecessors. Not only naming, but also beneficial in other aspects. A person who is knowledgeable and courteous is often a person who loves reading. The books handed down from ancient times have passed the test of time and the public. They are treasures worthy of study and reference. Reading them often will enrich your life experience and gain insights!