The name of a store is like a person's name. A good name will have a subtle impact on consumers' psychology. A good-sounding, easy-to-remember, and catchy name is more likely to arouse people's desire to consume and increase the store's return rate than an obscure name. So how do you give your store a good name? Let’s take a look at the 6 must-know tips for naming your store.
1. Naming from the perspective of the place of origin
This naming idea is usually suitable for shops that deal in local specialties, or restaurants with a unique style.
When naming from the perspective of origin, it should be noted that the origin used is best a well-known and well-known origin. If it is a little-known place, it may not be very effective.
2. Naming from a cultural perspective
When businesses name themselves, if they can inject specific cultural elements into it, it will have a certain cultural connotation. Not only can it improve your own grade and taste, but it can also attract the attention of more customers. For example, "Rongbaozhai" is a typical example. This name fully reflects the characteristics of traditional Chinese culture. This kind of name is relatively common among some time-honored shops in my country, such as "Tong Ren Tang", "Jing Xiu Tang", "Liu Bi Ju", etc.
3. Name it from the perspective of the target market
After stores and shops have positioned their target market in advance, they can name it from the perspective of the target market.
In the Chinese District of San Francisco, USA, there is a restaurant called "Xiangyin Pavilion", and its business is very prosperous. Most of the guests here are Chinese. Chinese who have been living abroad for many years often feel homesick. After working, they gather with their relatives to comfort their homesickness, so Xiangyin Pavilion becomes the best place for them to go. A good company name must suit the psychological needs of its target customers, as well as the company's business objectives and sentiment. Only in this way can it establish a good image and increase its appeal to customers.
4. Naming from the perspective of consumers
Traditional store naming methods are mostly named from the perspective of the operator, that is, according to the needs of the operator, choose what you like. name. This method has now been abandoned by many people. Because although it can meet the needs of operators, it may not be able to meet the needs of customers, and may even make customers resentful. For example, "Wanli Trading Company", "Youcai Store", etc. often give people the impression of "philistine".
Nowadays, naming from the perspective of customers has become the preferred naming idea for many merchants and enterprises. Such a naming idea requires that the name should meet the needs of customers, make customers feel good, and gain some psychological satisfaction. For example, "Timely Rain Pawn Shop", "Convenience Supermarket", "Benevolent Shoes Industry", etc.
5. Naming from the perspective of competition
The name of the store is a silent weapon in market competition. If you choose a good name, you can increase your competitive advantage.
For example, "Biandianli Store" is named from the perspective of competition between "Yidianli Store". If you call it "Wumei Supermarket", I will call it "Meilianmei Supermarket". It is not only high-quality but also cheap, going one step further than the former.
When using this naming method, the most important thing is to recognize the naming characteristics of competitors, and then use this characteristic to come up with a better name than it, thereby defeating the opponent.
6. Naming from the perspective of products and services
To name from the perspective of products, the common method is to highlight the characteristics of your own products. For example, the "Mei Lian Mei Supermarket" is used to prove its business characteristics, telling consumers that the things here are of high quality and low price and are trustworthy. This is more likely to attract customers than a regular name.